Europe tops Ke­sari list

Cen­tral and Eastern Europe have taken a lead, ac­cord­ing to Ke­sari Tours, fol­lowed by South and Cen­tral Amer­ica, in­di­cat­ing that In­dia’s grow­ing out­bound is get­ting more ad­ven­tur­ous.

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While 2017 was com­par­a­tively slow for Ke­sari Tours – one of In­dia’s lead­ing tour op­er­a­tors – mostly be­cause of the af­ter-ef­fects of de­mon­eti­sa­tion and GST, 2018 is look­ing brighter with things set­tling down a bit. Hi­man­shu Patil, Di­rec­tor, Ke­sari Tours, says, “We have started get­ting a lot of in­quiries. Our main aim is to pro­mote Cen­tral Europe and Eastern Europe along with South and Cen­tral Amer­ica this year. Th­ese are al­ready show­ing grow­ing pop­u­lar­ity in In­dia. We are al­ready sell­ing Antarc­tica tours as well as South Amer­ica tours and we want to in­crease our num­bers for th­ese des­ti­na­tions.”

He ex­plains that In­di­ans to­day are look­ing for var­ied and ex­tra­or­di­nary des­ti­na­tions. “More and more peo­ple are look­ing for ex­pe­ri­en­tial travel. They want to ex­pe­ri­ence dif­fer­ent things, want to stay in pods, ex­plore the North­ern Lights, stay in an ice ho­tel, go on a lux­ury cruise. There­fore, I think South and Cen­tral Amer­ica as well as Eastern Europe will gain more pop­u­lar­ity in 2018. Peo­ple are go­ing to Croa­tia, Mon­tene­gro, and Lake Bled in Slove­nia. Th­ese are a few des­ti­na­tions peo­ple are ex­plor­ing. Rus­sia is also be­com­ing very pop­u­lar for us,” Patil adds.

Do­mes­tic and in­bound

In­dia’s do­mes­tic mar­ket is also grow­ing rapidly. Patil says, “In spite of a lot of is­sues in Kash­mir right now, In­di­ans still want to en­joy Kash­mir. It is one of the most beau­ti­ful places on earth as is Hi­machal Pradesh, Ut­tarak­hand and Naini­tal. Th­ese are all very pop­u­lar des­ti­na­tions dur­ing the sum­mer.” Other pop­u­lar In­dian des­ti­na­tions ac­cord­ing to Ke­sari Tours are Ker­ala, Ko­dai Kanal and a lot of new spots in the North East. Trav­ellers – both do­mes­tic and for­eign­ers - are vis­it­ing the re­gion in big num­bers, Patil says. The tour op­er­a­tor spe­cialises in group tours, MiCE as well as FIT. “We are com­ing with a lot of new group tours. We have al­ready started groups tours for niche and spe­cial-in­ter­est groups such as Only Women, Se­nior Ci­ti­zens, and Chil­dren’s Spe­cial where we or­gan­ise NASA camps, apart from fam­ily tours. We are al­ready touch­ing 100,000 tourists ev­ery year and are look­ing at al­most 20 per cent growth in 2018,” Patil re­veals. Apart from print, TV and dig­i­tal mar­ket­ing, Ke­sari Tours is also ac­tive on so­cial me­dia plat­forms. It also works closely with a lot of tourism boards and air­lines.

are al­ready sell­ing Antarc­tica tours as well as South Amer­ica tours to in­crease num­bers

Hi­man­shu Patil Di­rec­tor Ke­sari Tours

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