Mid-scale brands attract corporate travellers

Anup Pandhare, General Manager, Holiday Inn Express Ahmedabad Ashram Road points out that 2017 demonstrated stability and growth in overall corporate and FIT business. “ADR in the region is expected to grow exponentially as we look at more international events and investments in key cities in the West. International brands are focusing on o budget and mid-scale range as they attract more corporate travellers. The biggest factor today is how to integrate technology t with our business to make corporate travellers stay smarter.” Suggesting the way forward, Pandhare says, “We “must focus on building more ecosystems, as this adds up to a traveller’s overall experience.” We should promote our o infrastructure development on social media platforms to bring in more visibility for the brand.

We should promote our infrastructure development on social media platforms to bring in more visibility for the brand.

into its portfolio, details of which shall be announced soon.