International exhibitions key to lead generation

Travel trade exhibitions are lead generating platforms where participants from India can meet international buyers and exhibitors, feels Atul Khanna, General Manager-Sales, A-La-Carte Tours. “I have noticed a reduction in footfall at various international s shows. Though business is done much later, trade shows are networking platforms to get acquainted with new and existing i clients. These platforms bridge the gap between India and the world and offer an insight into the popular travel trends,” h he says. Khanna says they’re working with markets in Turkey, Brazil, Romania and Norway. “I think 2018 will be a better y year for inbound business. However, there is still ambiguity around GST for hotels, which needs to be ironed out,” he adds.

These platforms bridge the gap between India and the world and offer an insight into the popular travel trends.