Limit participation based on merit

Munish Sekhri, Managing Director, T4 Initiatives, says it is important that travel exhibitions filter buyers as it dilutes the value proposition of the show when irrelevant participants attend. “It is very important to attend shows like ITB Berlin as they provide an educative platform to learn about the new trends in the market and be informed about the new products. Due to unregulated business practices in the country, many irrelevant people attend the show, which do not have legit business and spread a bad word about the industry. The show should limit the number of people and filter based on merit,” Sekhri adds.

It is very important to attend shows like ITB Berlin as they provide an educative platform to learn about the new trends in the market and be informed about the new products.