Re­call value is nec­es­sary to grow busi­ness

TravTalk - India - - AWARDTALK -

Syed A Asim, Di­rec­tor, De Box Global, be­lieves that in­ter­na­tional travel trade exhibitions are im­por­tant for two rea­sons; one they are plat­forms where one must cre­ate brand aware­ness and the other is to gen­er­ate busi­ness from f the in­ter­na­tional mar­ket. “When you have to show­case any des­ti­na­tion or a prod­uct, it is im­por­tant that a re­call value v is gen­er­ated. If you visit a show once and then dis­ap­pear from the brand spec­trum, grad­u­ally busi­ness fades and a thus it is rel­e­vant that you re­visit the show to re­con­nect with old clients and at the same time net­work to grow busi­ness,” b says Asim.

When you have to show­case any des­ti­na­tion or a prod­uct it is im­por­tant that a re­call value is gen­er­ated.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.