Recall value is necessary to grow business

Syed A Asim, Director, De Box Global, believes that international travel trade exhibitions are important for two reasons; one they are platforms where one must create brand awareness and the other is to generate business from f the international market. “When you have to showcase any destination or a product, it is important that a recall value v is generated. If you visit a show once and then disappear from the brand spectrum, gradually business fades and a thus it is relevant that you revisit the show to reconnect with old clients and at the same time network to grow business,” b says Asim.

When you have to showcase any destination or a product it is important that a recall value is generated.