A walk down mem­ory lane

In­dia Travel Award win­ner Kr­is­han Ku­mar Amla, Chair­man & Manag­ing Di­rec­tor, Broad­way En­ter­prises, rem­i­nisces the 1988 TAAI con­ven­tion in the Val­ley by pen­ning down some fond mem­o­ries and anec­dotes for TRAVTALK. TAAI is now all set to host its 64th con­vent

TravTalk - India - - TAAI TALK -

Sri­na­gar prob­a­bly has the dis­tinc­tion of host­ing the max­i­mum num­ber of TAAI an­nual con­ven­tions in the coun­try. The last was held in the year 1988, the eighth TAAI con­ven­tion in J&K. In Sri­na­gar, I was a mem­ber on most host com­mit­tees and headed a few.

The beauty and hos­pi­tal­ity of Kash­mir has al­ways at­tracted tourists from ev­ery­where—home and abroad. How­ever, ev­ery time there was a de­cline in tourism in Jammu & Kash­mir, TAAI as well as De­part­ments of Tourism, both na­tional and state, rose to the oc­ca­sion of re­build­ing this des­ti­na­tion, which jus­ti­fies the many con­ven­tions held here.

The theme of 1988 TAAI Con­ven­tion was ‘Back to Par­adise’ and the ob­jec­tive was to fur­ther pro­mote the Val­ley through the lo­cal pop­u­la­tion in­volv­ing both stake­hold­ers as well as non-stake­hold­ers. One of the high­lights of the con­ven­tion was the or­gan­i­sa­tion of a river pro­ces­sion on the Jhelum, which went on to the old city and then to the lake where a re­gatta by school chil­dren was held. It turned out to be a great event for both vis­i­tors and lo­cals.

The del­e­gates were hosted by the lo­cal trade bod­ies in Gul­marg and Pa­hal­gam on their visit. The traders were re­quested to give dis­counts to del­e­gates on shop­ping, while the me­dia re­ported and pro­moted var­i­ous events that hap­pened at the time. Ban­ners were put up in Sri­na­gar, Pa­hal­gam and Gul­marg to wel­come the del­e­gates. Trade bod­ies such as Traders Union, Ro­tary Club, Cham­ber of Com­merce, Shikara As­so­ci­a­tion, Trans­port As­so­ci­a­tions, schools and uni­ver­si­ties, etc were kept in­volved.

As a spe­cial at­trac­tion, Ho­tel Broad­way pre­sented a car in a draw for the TAAI mem­bers, and it was won by a del­e­gate from Kolkata. When the win­ning del­e­gate re­marked, “How do I take it to Kolkata?” the then Chief Min­is­ter of Jammu and Kash­mir ar­ranged to have it air­lifted to the city for him.

For the up­com­ing con­ven­tion, it is re­quested from TAAI del­e­gates to mar­ket Kash­mir ag­gres­sively and in­no­va­tively to bring tourism back to health in Kash­mir, which in turn will help the travel trade at large along with the peo­ple of Kash­mir.

One of the high­lights of the con­ven­tion was the or­gan­i­sa­tion of a river pro­ces­sion on the Jhelum, which went on to the old city and then to the lake where a re­gatta by school chil­dren was held. It turned out to be a great event for both vis­i­tors and lo­cals

keys to R. Dutt of Mini Pan Trav­els Kolkata, the lucky win­ner of Broad­way Pack­age Draw

Pooran Raina, Nazir Bak­shi, MD, Shi­raz Trav­els, A. Rauf- Man­ager, SITA en­joy a Wazh­wan meal with Usha Amla, wife of KK Amla

KK Amla, Money Du­ma­sia- wife of Behram Du­ma­sia, Re­gional Di­rec­tor, North In­dia, TCI along JN Guzder with wife of

Kr­is­han Ku­mar Amla In­dia Travel Award win­ner and

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