New shades, new ex­pe­ri­ences

‘Open to the New Shades’ is the lat­est cam­paign launched by the Tourism Author­ity of Thai­land (TAT), of­fer­ing dis­cern­ing trav­ellers new des­ti­na­tions and ac­tiv­i­ties to ex­plore in the coun­try.

TravTalk - India - - CITY TALK - TT Bureau

With 18 per cent growth in the tourism in­dus­try, In­dia stands sixth com­pared to other coun­tries in terms of tourist ar­rivals in Thai­land. Santi Chud­in­tra, Deputy Gov­er­nor for In­ter­na­tional Mar­ket­ing- Asia and South Pa­cific, Tourism Author­ity of Thai­land, talked about the growth of Thai­land tourism.

‘Hid­den Gems,’ one of the many cam­paigns of TAT, en­cour­ages vis­i­tors to dis­cover new ex­pe­ri­ences in emerg­ing des­ti­na­tions around the King­dom of Thai­land. The new cam­paign ‘Open to the New Shades’ show­cases new des­ti­na­tions and ac­tiv­i­ties to ex­plore in Thai­land for an amaz­ing ex­pe­ri­ence.

“Thai­land is one of the most favourite des­ti­na­tions for In­dian wed­dings. More than 400 cou­ples vis­ited Thai­land in 2017 for wed­dings. Not just that, we have seen a surge in fam­ily gath­er­ings, cel­e­bra­tions, birth­days, an­niver­saries and bach­e­lorette par­ties since the last two years. We are also work­ing closely with Wed­dingSu­tra.com to or­gan­ise sem­i­nar for Thai sup­pli­ers to or­gan­ise wed­dings,” said Chud­in­tra. TAT will or­gan­ise road­shows in Jaipur, Kolkata, Chennai and In­dore in June as they plan to en­ter Tier-II and III mar­kets, he added.

With tremen­dous po­ten­tial for golf tourism, Thai­land has de­vel­oped 250 golf cour­ses around the coun­try and for the same, TAT has made golfer Vani Kapoor as its brand am­bas­sador.

Thai­land Golf Travel Mart, a B2B golf ac­tiv­ity, is also lined up in July which will take place at Phuket. Sup­pli­ers, ho­tels and DMCs from around the world will be in­vited to at­tend the event. About two to three sec­ond tier cities like Trat and Ray­ong will be in­tro­duced for the In­dian mar­ket to pro­mote the prov­inces from 55 Tier-II cities in Thai­land.

TAT will or­gan­ise road­shows in Jaipur, Kolkata, Chennai and In­dore in June as they plan to en­ter Tier-II and III mar­kets Santi Chud­in­tra Deputy Gov­er­nor for In­ter­na­tional Mar­ket­ing-Asia and South Pa­cific, Tourism Author­ity of Thai­land

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