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Currently charting a growth path, Sanjeev K Nayar, MIH, General Manager, WelcomHeritage, says they are all set to open new properties in the near future.
The year 2017 for WelcomHeritage has been very rewarding, says Sanjeev K Nayar. “We have not only signed new properties under the aegis of the brand, but also registered a growth of 15 per cent over the last year. This financial year we signed Ranjit Vilas Amritsar, which was our first farm stay property, and a heritage property in the hills of Nainital,” he says.
Satisfied with the company's growth, Nayar says, “In 2018, we will continue to expand our footprint and business. We are in conversation with more property owners and very soon we will be making announcements of new properties on the board. Apart from North, South and North East India, we are looking to tap the burgeoning wedding segment for our properties.”
The next property in line for them is WelcomHeritage Ashdale in Nainital. “It is an old Manor from the British Era, owned by the Royalty of Sahaspur. Thereafter, we propose to flag two nature resorts, one in Tadoba, Maharashtra, and the other in Coorg, Karnataka. As all these properties are in advance stage of project, we hope they will be launched in the beginning of the next financial year,” he adds.
Nayar says they are quite active on all social media platforms which have generated a lot of interest in the Group's properties as well as among the potential owners for a probable tie up.
Claiming that they enjoy a very special relationship with the travel trade, Nayar says, “Travel trade is an integral part of the industry. We are in the process of promoting all our hotels in prominent geographical regions like US, UK, Scandinavian countries and the Oriental through publishing our destinations in allied brochures and tour itineraries marketed by tour operators in these regions through local DMCs. We also focus on the vast opportunity of domestic tourism by tying up with key wholesale operators specialising in promoting local destinations by offering them incentives and exciting offers. We also participate in the travel marts and roadshows in the Tier-II and Tier-III cities.”
Sanjeev K Nayar MIH, General Manager WelcomHeritage