South Africa hopes to cross 100k mark with high ar­rival num­bers from In­dia

In­dia, par­tic­u­larly the western re­gion, is show­ing high ar­rival num­bers for South Africa, so much so that it soon hopes to cross the 100,000 mark.

TravTalk - India - - CITY TALK - Hazel Jain

The num­bers from In­dia to South Africa have not stopped grow­ing. From Jan­uary 2017 to Novem­ber 2017, South Africa records show that 89,882 In­dian tourists en­tered the coun­try. Alpa Jani, Act­ing Hub-Head (Mid­dle East, In­dia & South East Asia), South African Tourism, feels that this num­ber would have gone higher. “We were hop­ing to

In In­dia, you need to look at the length of stay as well as the pack­age con­fig­u­ra­tion be­cause we sell so many ac­tiv­i­ties – more than any other mar­ket Han­neli Slab­ber

The western In­dia re­gion is our big­gest mar­ket with al­most 37 per cent of our to­tal ar­rivals com­ing from Mum­bai alone Alpa Jani

cross the 100,000 mark last year but due to is­sues like de­mon­eti­sa­tion and GST, we couldn’t. So we are hop­ing that we will pass this mile­stone in 2018. The western In­dia re­gion is our big­gest mar­ket with al­most 37 per cent of our to­tal ar­rivals com­ing from Mum­bai alone,” she says.

This is fol­lowed by New Delhi, which is why these two cities are con­stants for South African Tourism’s an­nual road­show. Hav­ing just con­cluded this year’s show, Jani says, “It is one of the big­gest road­shows in the tourism in­dus­try in In­dia cur­rently and it shows our com­mit­ment to­wards the In­dia mar­ket. We had ap­prox­i­mately 60 ex­hibitors from South Africa with a great mix of DMCs, ho­tel groups, air­lines and lo­cal tourism bod­ies like Cape Town, Oudt­shoorn, Dur­ban, along with a lot of ac­tiv­ity providers like bungy jump­ing, shark-cage div­ing and hot air bal­loon­ing.”

Ac­tiv­i­ties are key for South Africa as one of the con­stant trends in­di­cate that In­di­ans are not only be­com­ing ex­tremely ad­ven­tur­ous, but also love to in­dulge in a lot of ac­tiv­i­ties when in South Africa. “In fact, we have seen them do as much as 10 ac­tiv­i­ties in a day! In­di­ans are do­ing a lot of ac­tiv­i­ties in the Gar­den Route area be­cause there is so much to do in close prox­im­i­ties,” Jani re­veals. The cities cov­ered this year in­cluded Mum­bai, Kolkata, Bengaluru, New Delhi and Ahmed­abad. Han­neli Slab­ber, Re­gional Gen­eral Man­ager (Asia, Aus­trala­sia & Mid­dle East), South African Tourism, of­fers a big­ger pic­ture. She says, “It is not enough to just look at the ar­rival fig­ures in iso­la­tion. In In­dia, you need to look at the length of stay as well as the pack­age con­fig­u­ra­tion be­cause we sell so many ac­tiv­i­ties – more than any other mar­ket. We get a bet­ter pic­ture of the mar­ket when we an­a­lyse all these fac­tors.”

Han­neli Slab­ber Re­gional Gen­eral Man­ager (Asia, Aus­trala­sia & Mid­dle East), South African Tourism

Alpa Jani Act­ing Hub-Head (Mid­dle East, In­dia & South East Asia), South African Tourism

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