Ad­ven­ture Tourism Pro­mo­tion

TravTalk - India - - BULLETIN -

Look­ing at the range of nat­u­ral as­sets that In­dia has, and recognising the po­ten­tial of this di­verse tourism re­source, the Na­tional Ac­tion Plan made for tourism in 1993 in­cor­po­rated ad­ven­ture as a ma­jor prod­uct for di­ver­si­fi­ca­tion. Un­der the ac­tion plan, five key ar­eas were marked that merit at­ten­tion in the sce­nario of op­por­tu­ni­ties. These in­clude qual­ity of ad­ven­ture tourism prod­uct, en­vi­ron­men­tal safe­guards, mar­ket­ing in both do­mes­tic and for­eign mar­kets, op­er­a­tional norms and vis­i­tor con­ve­nience. Ad­ven­ture tourists are very knowl­edge­able and there­fore, also hard- nosed about the prod­uct or des­ti­na­tion he wishes to con­sider.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.