Digital is the way

After much ado by inbound tour operators about the lack of right promotion internationally by the Ministry of Tourism (MOT), the newly-launched Incredible India website has come like a breath of fresh air. After being announced formally at the National Tourism Awards ceremony on World Tourism Day, the website took a lot of time under production, before the beta version of it was shared with a few people in the industry a few months ago. Finally, it saw the light of the day on June 14 and succeeded in impressing everyone with great visuals and an interactive platform. In fact, its feature of offering personalised experiences does take it a step ahead from many other contemporaries. Now, the new website, along with the Incredible India 2.0 - tivity and infrastructure development under various schemes, should create the right buzz around the world and help make India a coveted destination for global travellers.