Ed­u­cat­ing trade is the key

In a work­shop or­gan­ised to in­form and ed­u­cate the travel trade, Vivek Anand, Coun­try Man­ager, MTPA, briefed about pro­mot­ing Mau­ri­tius as an ad­ven­ture des­ti­na­tion among trav­ellers.

TravTalk - India - - NEWS - Manas Dwivedi

TThe year 2018 is also spe­cial for Mau­ri­tius as the is­land coun­try is cel­e­brat­ing 50 years of in­de­pen­dence. To pro­mote a mega event later this year, where the author­ity will show­case Mau­ri­tian food, cul­ture, hand­i­crafts and drinks. Count­ing

We also take part in var­i­ous con­sumer fairs.”

- re­cently or­gan­ised a train­ing work­shop for travel agen­cies which also had prod­uct pre­sen­ta­tions on some Mau­ri­tian ho­tels and DMCs, was aimed to­wards in­form­ing and ed­u­cat­ing the trade whilst si­mul­ta­ne­ously pro­mot­ing Mau­ri­tius as an ad­ven­ture tourism des­ti­na­tion.

Speak­ing about the idea be­hind con­duct­ing such work­shops, Anand says it helps peo­ple in the in­dus­try know a des­ti­na­tion

We keep or­gan­is­ing work­shops in Tier-II and Tier-III cities. With our last ses­sion held in Luc­know, we will now be head­ing to Jaipur next

On the bi­lat­eral ties be­tween In­dia and Mau­ri­tius, Gobur­d­hun lauded the ini­tia­tives to pro­mote tourism in both the coun­tries. While ex­plain­ing about the end­less pos­si­bil­ity of tourism in Mau­ri­tius, he also read out ex­cerpts from the lat­est Mau­ri­tian bud­get about tourism. ad­ven­ture tourism des­ti­na­tion, Anand said that the is­land

Vivek Anand, Coun­try Man­ager, - view about tourism in Mau­ri­tius. Around 17 DMCs show­cased of­fer­ings about their ho­tel and the work­shop was graced by

Jagdish­war Gobur­d­hun, High Com­mis­sioner of Mau­ri­tius, who shared his thoughts and ex­pe­ri­ences about the coun­try.

coun­try is much be­yond than just a hon­ey­moon des­ti­na­tion.

al­is­ing to en­hance its pres­ence in In­dia, Anand says, “Be­sides work­shops, we keep or­gan­is­ing road­shows in dif­fer­ent cities. For di­rectly en­gag­ing con­sumers, we do ad­ver­tis­ing, bill­board and news­pa­per cam­paign.

on the im­por­tance of In­dian mar­ket for Mau­ri­tius, Anand ex­plained that more and more In­di­ans now pre­fer to visit the coun­try. “Around 7 per cent of the vis­i­tors are In­di­ans but the num­bers are grow­ing with each pass­ing day.” On growth, he says,” On an av­er­age, we have grown 11 per cent year-on-year over the last four years. While we have more peo­ple com­ing from dif­fer­ent coun­tries but In­dian tourists are spend­ing more money in Mau­ri­tius. So the per capita spend of an In­dian tourist is very high.”

or­gan­is­ing such work­shops in all the cities, es­pe­cially Tier-II and Tier-III cities. Our last ses we will be head­ing to Jaipur next. Till now, we have cov­ered around 23 places in In­dia,” Anand added.

Talk­ing about the strate­gies -

Vivek Anand Coun­try Man­ager MTPA In­dia

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