Educating trade is the key
In a workshop organised to inform and educate the travel trade, Vivek Anand, Country Manager, MTPA, briefed about promoting Mauritius as an adventure destination among travellers.
TThe year 2018 is also special for Mauritius as the island country is celebrating 50 years of independence. To promote a mega event later this year, where the authority will showcase Mauritian food, culture, handicrafts and drinks. Counting
We also take part in various consumer fairs.”
- recently organised a training workshop for travel agencies which also had product presentations on some Mauritian hotels and DMCs, was aimed towards informing and educating the trade whilst simultaneously promoting Mauritius as an adventure tourism destination.
Speaking about the idea behind conducting such workshops, Anand says it helps people in the industry know a destination
We keep organising workshops in Tier-II and Tier-III cities. With our last session held in Lucknow, we will now be heading to Jaipur next
On the bilateral ties between India and Mauritius, Goburdhun lauded the initiatives to promote tourism in both the countries. While explaining about the endless possibility of tourism in Mauritius, he also read out excerpts from the latest Mauritian budget about tourism. adventure tourism destination, Anand said that the island
Vivek Anand, Country Manager, - view about tourism in Mauritius. Around 17 DMCs showcased offerings about their hotel and the workshop was graced by
Jagdishwar Goburdhun, High Commissioner of Mauritius, who shared his thoughts and experiences about the country.
country is much beyond than just a honeymoon destination.
alising to enhance its presence in India, Anand says, “Besides workshops, we keep organising roadshows in different cities. For directly engaging consumers, we do advertising, billboard and newspaper campaign.
on the importance of Indian market for Mauritius, Anand explained that more and more Indians now prefer to visit the country. “Around 7 per cent of the visitors are Indians but the numbers are growing with each passing day.” On growth, he says,” On an average, we have grown 11 per cent year-on-year over the last four years. While we have more people coming from different countries but Indian tourists are spending more money in Mauritius. So the per capita spend of an Indian tourist is very high.”
organising such workshops in all the cities, especially Tier-II and Tier-III cities. Our last ses we will be heading to Jaipur next. Till now, we have covered around 23 places in India,” Anand added.
Talking about the strategies -
Vivek Anand Country Manager MTPA India