MOT up­beat on In­dia Tourism Mart

Min­istry of Tourism ( MOT) is set to or­gan­ise its flag­ship travel ex­hi­bi­tion—In­dia Tourism Mart (ITM) from Septem­ber 16-18, 2018 at Vi­gyan Bhawan, New Delhi. KJ Alphons, Union Min­is­ter of Tourism, shares in­sights into the prepa­ra­tion go­ing be­hind the big

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MOT is or­gan­is­ing the In­dia Tourism Mart (ITM) in as­so­ci­a­tion with Fed­er­a­tion of As­so­ci­a­tions in In­dian Tourism and Hos­pi­tal­ity (FAITH) along with as­sis­tance from var­i­ous states and Union Ter­ri­to­ries. KJ Alphons re­vealed, - tory of In­dia, ITM is go­ing to bring the to­gether global tour op­er­a­tors, travel agents and blog­gers to the coun­try. The aim is to dou­ble the num­ber of for­eign tourist ar­rivals in the next three years. Last year was ex­tremely good for In­dian tourism as the FTAs shot up by 15.6 per cent and re­ceipts went up by 20.8 per cent. ITM is set to give a boost to tourism in the coun­try as we are go­ing to have the best mar­ket­ing peo­ple from around the world to see, ex­pe­ri­ence and pro­mote In­dia. We ex­pect the PM to in­au­gu­rate the event and hop­ing for a huge gath­er­ing.”

Buy­ers and sell­ers

Alphons said that all the states and mem­bers from the tourism and hos­pi­tal­ity in­dus­try will be the sell­ers at ITM. “Through this event, we are go­ing to get the best buy­ers from around the world to meet our sell­ers here, which would in­clude state gov­ern­ments, tour op­er­a­tors, travel agents, hos­pi­tals for med­i­cal tourism, ho­tel as­so­ci­a­tions and ad­ven­ture tour op­er­a­tors. This event will dra­mat­i­cally in­crease In­dia’s of for­eign ar­rivals. We are ex­pect­ing around 300 buy­ers and 250 stalls at the event. The three-day event will have pre

We are ex­pect­ing around 300 buy­ers and 250 stalls at the event. The three-day event will have pre and post tours. We will also an­nounce the dates of ITM for the next five years. and post tours. We will also an­nounce the dates of ITM he re­vealed. Alphons fur­ther added that the se­lec­tion of buy­ers will be a pri­or­ity for the min­istry. “We will be get­ting buy­ers from all over the world, es­pe­cially from key mar­kets like the USA, Europe, as well as emerg­ing mar­kets like China, Rus­sia, Ja­pan and Latin are help­ing us draw a list of prospec­tive buy­ers who have al­ready been mar­ket­ing In­dia. We are also putting to­gether a list by a se­lec­tion com­mit­tee which would se­lect buy­ers from as­so­ci­a­tions, states as well as from Air In­dia. This would en­sure that we get only gen­uine buy­ers,” he in­sisted.

In­ter­na­tional road­shows

In an aim to at­tract peo­ple from around the world to In­dia and show­case its tourism prod­ucts, MOT has been con­duct­ing road­shows ag­gres­sively. Af­ter South­east Asia, MOT re­cently con­cluded its road­show in the USA. “We just fin­ished our road­show in New York, Chicago, Houston and St Louis. With ex­po­sure to the visual and so­cial me­dia, we met rep­re­sen­ta­tives of In­dian com­mu­ni­ties in all these places and re­quested them to come back to their - tary— Tourism, is also lead­ing an­other road­show to Rus­sia and the Nordic coun­tries. A road­show in China is also in the off­ing be­cause the out­bound num­bers from China is in­creas­ingly grow­ing,” said Alphons.

Fo­cus on in­bound

Alphons also said that the num­ber of unique vis­i­tors on the new In­cred­i­ble In­dia web­site is 6.5 mil­lion. He claimed that af­ter the suc­cess of the Ayurveda and Yoga cam­paign in many coun­tries, they will also be fo­cus­ing on these pop­u­lar prod­ucts at ITM.

Do­mes­tic tourism

Alphons said, “Do­mes­tic tourism gen­er­ates many more jobs than those cre­ated for for­eign tourists. Last year, we had 1.8 bil­lion do­mes­tic trips, which re­sulted in an in­crease in room oc­cu­pancy and other in­fra­struc­ture. In 2017, we con­trib­uted 7 per cent to the GDP of the coun­try and cre­ated 14.62 mil­lion jobs in the tourism in­dus­try.”

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