MOT gears up for ITM

TravTalk - India - - TRAV TALK -

While the In­dia Tourism Mart (ITM) was an­nounced only re­cently, the Min­istry of Tourism says that they have been pre­par­ing for the same since a long time. How­ever, from what it matches the scale of an ITB, WTM or ATM, it would surely be a good start. The in­dus­try needed an event where the gov­ern­ment be­comes a part and pushes the in­dus­try for­ward. While the ex­pec­ta­tions from the event are very high, the good part is that MOT and FAITH with all its stake­hold­ers, are reach­ing out to the world. On the con­trary, in an in­dus­try where global events are de­cided way in ad­vance, would ITM re­ceive the at­ten­dance of buy­ers it wants, es­pe­cially when it was an­nounced only three months prior to its date? While the as­so­ci­a­tions, state gov­ern­ments and MOT are work­ing hard to­wards mak­ing sure that the event be­comes a suc­cess for both buy­ers and sell­ers, we can only wait and watch!

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