MOT gears up for ITM
While the India Tourism Mart (ITM) was announced only recently, the Ministry of Tourism says that they have been preparing for the same since a long time. However, from what it matches the scale of an ITB, WTM or ATM, it would surely be a good start. The industry needed an event where the government becomes a part and pushes the industry forward. While the expectations from the event are very high, the good part is that MOT and FAITH with all its stakeholders, are reaching out to the world. On the contrary, in an industry where global events are decided way in advance, would ITM receive the attendance of buyers it wants, especially when it was announced only three months prior to its date? While the associations, state governments and MOT are working hard towards making sure that the event becomes a success for both buyers and sellers, we can only wait and watch!