Fas­ci­nated by theme parks

Rocky Too, Se­nior Vice Pres­i­dent—Sales & Mar­ket­ing, Gent­ing Malaysia Ber­had, talks about the im­por­tance of the In­dian mar­ket and the boom they ex­pect once the 20th Cen­tury Fox World Theme Park opens doors.

TravTalk - India - - HOTELS - Anupriya Bish­noi from Malaysia

QTell us about your In­dian clien­tele. In­dia has been a very im­por­tant mar­ket to us. Since In­di­ans love the con­cept of theme parks, Re­sorts World Gent­ing as a hol­i­day des­ti­na­tion ap­pealed so much in the past to In­dian vis­i­tors when our in­door and out­door theme parks were still open. We used to have over 200,000 In­dian vis­i­tors vis­it­ing us an­nu­ally, how­ever we saw a re­duc­tion since the clos­ing of the theme parks late 2013. But we are see­ing a good in­flux of In­di­ans com­ing back since 2017 with the open­ing of new at­trac­tions and a new mall. We are con­fi­dent to see even more of tourists from In­dia com­ing in the near fu­ture with the open­ing of the Sky tropo­lis In­door Park and the 20th Cen­tury Fox World Theme Park, a first- of- its- kind in the world sched­uled to open soon. We are ex­pect­ing a min­i­mum of a three-day stay from this mar­ket.

QWhich are your key source mar­kets in In­dia? The key mar­kets for us would be Delhi and Mum­bai. A lot of South In­dian trav­ellers also visit their rel­a­tives here. This is also be­cause the south­ern part of In­dia is closer to a close bond be­tween the two coun­tries. Now, with air­lines should be able to see a lot more tourists from In­dia.

QWhat kind of chal­lenges do you face? We do not have enough rooms de­spite hav­ing seven ho­tels with over 10,000 rooms. Last year, we closed our room oc­cu­pancy at 96 per cent. A ma­jor­ity of our ar­rivals are based on mem­ber­ship. Close to 80 per cent of our rooms are taken by our mem­bers (we have over 4 mil­lion mem­bers) and 20 per cent by FITs, OTAs, MiCE trav­ellers and other tourists. Once our park opens doors, we hope some of the mem­ber­ship al­lo­ca­tion will be open for our new client base. So, the ex­pe­ri­ence is go­ing to be unique to the world apart

QHow long will it take the In­dian mar­ket to sta­bilise? Once the park opens, the In­dian mar­ket is set to sta­bilise. Dur­ing my sales trips to In­dia re­cently, tour op­er­a­tors were cu­ri­ous to know more about the 20th Cen­tury Fox World Malaysia. Also, peo­ple want some­thing new to ex­pe­ri­ence be­yond the Petronas Twin Tow­ers when they visit Malaysia. Hope­fully, with the open­ing of our new theme park, In­di­ans will get a new and ad­ven­tur­ous rea­son to visit Re­sorts World Gent­ing as we have every­thing un­der one roof. Even the tourism board of Malaysia is look­ing for­ward to this open­ing.

Rocky Too Se­nior Vice Pres­i­dent—Sales & Mar­ket­ing, Gent­ing Malaysia Ber­had

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