TravTalk - India

Ideal escape in the Maldives Tailored offerings

A family-friendly hotel, Lily Beach Resort and Spa is changing the perception of Maldives while offering an all-inclusive holiday deal for the Indian market.

- Nikhil Jeet from The Maldives

Unlike Maldives’s general perception as a romantic beach destinatio­n with limited offerings for kids and families, Lily Beach Resort and Spa offers a complete family holiday. In a chat with TRAVTALK,

Michael Wieser, CEO, Lily Hotels, talks extensivel­y about this property, stating, “The most positive thing about our property is that we are extremely family-friendly.” Having reopened in 2009, Lily Beach Resort and Spa features 125 rooms with an easy, exclusive access to the pristine Maldivian waters. introduce an all-inclusive platinum plan (for all guests) in the Maldives. The property is surrounded by an exotic house coral reef teeming with over 10 million aquatic species. The resort offers guided snorkellin­g tours of the house reef for the novices and is in close proximity to amazing dive sites. Excursions like snorkellin­g with Manta’s, turtles and whale sharks are not to be missed. The resort also offers sunset cruises, dolphin expedition­s. The hospitalit­y brand is represente­d by Explora in India and has been working closely with trade partners. About 80-85 per cent of the Indian bookings are coming from travel agencies in India. Lily Maa, the resort’s main restaurant offers a variety of Indian food options including dishes especially designed for the Indian traveller. Special anniversar­y and honeymoon which can be tailored for Indian visitors.

Working with trade

The resort is focused on increasing its presence in the Indian market and is working with travel agents from across the country. “We have been conducting Indian roadshows and participat­ing in events such as the Global Panorama Showcase and Luxury Travel Show. Indian agents often free accommodat­ion for kids,” adds Sunny Katara, Managing Partner, Explora. The property sees most visitors from the South and West India due to its geographic­al proximity. An average stay for Indian travellers is four nights. The resort is now focusing on increasing its presence in North India.

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