Ex­pe­ri­ences are key

TravTalk - India - - GUEST COLUMN -

The re­cently-con­cluded Tourism Pow­er­House by PATA In­dia Chap­ter not only brought to the fore pos­i­tive fac­tors work­ing in favour of the In­dian tourism in­dus­try but also shed light on as­pects that In­dia needs to fo­cus on to boost in­bound travel. A fo­cused mar­ket­ing cam­paign, tourism prod­ucts, avi­a­tion growth and in­fra­struc­ture de­vel­op­ment can work won­ders. In fact, as men­tioned by ex­perts at the Tourism Pow­er­House, In­dia is see­ing a steady growth in ar­rivals as com­pared to the world at large. How­ever, the tourism in­dus­try needs to work harder to make use of th­ese ad­van­tages. To­day, In­dia’s rep­u­ta­tion around the world in terms of safety is a point of con­tention. How­ever, ex­perts have said that an im­age cor­rec­tion is pos­si­ble by of­fer­ing some­thing ex­tra to vis­i­tors. This in­cludes pro­vid­ing unique ex­pe­ri­ences for every vis­i­tor to be­come a brand am­bas­sador of In­dia; thereby re­sult­ing in word-of­mouth and so­cial me­dia pro­mo­tions. We hope that the in­dus­try has taken th­ese in­sights well and we see some happy in­ter­na­tional trav­ellers soon!

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