May­fair re­tains dis­tinc­tive­ness

May­fair Ho­tels & Re­sorts has ap­pointed Bjorn DeNiese as Vice Pres­i­dent—Busi­ness De­vel­op­ment. He will be re­spon­si­ble for spear­head­ing the group’s fu­ture as it aims to de­ploy a new sub-brand into the mar­ket.

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The new ver­ti­cal will be re­spon­si­ble for fur­ther de­vel­op­ment and expansion of the group which will es­tab­lish it­self through lease, man­age­ment and fran­chise mod­els un­der a yet-to-be named brand

Q Tell us some­thing about your new role?

May­fair Ho­tels & Re­sorts has al­ways owned and op­er­ated its ho­tels. With this new ver­ti­cal, we will get into man­age­ment, fran­chise and lease seg­ment of op­er­at­ing ho­tels. So, it’s a much lighter model we are look­ing at. With this, we are look­ing at rapid growth fore­mostly. With the net­work of our sales that we’ve al­ready set­tled, we are go­ing to lever­age that. The new ver­ti­cal will ini­tially keep the fo­cus on the East of the coun­try and sub­se­quently look to make head­way to cen­tral and North­east In­dia. With the group pri­mar­ily own­ing and op­er­at­ing all 10 cur­rent ho­tels, the up­com­ing projects in­clude Kolkata (2020). The new ver­ti­cal will be re­spon­si­ble for fur­ther de­vel­op­ment and expansion of the group which will es­tab­lish it­self through lease, man­age­ment and fran­chise mod­els un­der a yet-to-be named brand and aims to add on an­other 100 rooms to the cur­rent port­fo­lio of 515 rooms by the end of this num­ber of rooms within three years.

Q What kind of busi­ness strat­egy are you plan­ning to have?

Our en­tire team is go­ing to be brand-new with a con­tem­po­rary ap­proach to things with for­ward think­ing and a novel style of man­age­ment. Ob­vi­ously, we will al­ways make sure that the sig­na­ture May­fair touch ex­ists, but we are look­ing to lever­age tech­nol­ogy in a big way in the fu­ture.

Q What’s your take on com­pe­ti­tion? Is it in­tim­i­dat­ing to you in any­way?

Not at all. All the other brands present in the re­gion al­ready have a lot of in­ter­na­tional pres­ence but the east­ern re­gion so far has been our mar­ket for more than 30 years and we know it bet­ter. It’s time to make sure the legacy goes for­ward.

Q What are the kind of chal­lenges you face?

Look­ing at the East­ern and North­east­ern re­gion, some of the big­gest chal­lenges we face is in­ter­net con­nec­tiv­ity and ac­ces­si­bil­ity of the re­gion. As an in­dus­try, if we are look­ing for­ward to es­tab­lish­ing bet­ter tourism cir­cuit in the east and North­east, we must en­sure that there’s gov­ern­ment sup­port in terms of in­fra­struc­ture and poli­cies.

Bjorn DeNiese Vice Pres­i­dent—Busi­ness De­vel­op­ment

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