Why is In­dia a pow­er­house?

TravTalk - India - - MOVEMENTS - Nisha Verma

John Koldowski, Spe­cial Ad­vi­sor to CEO, PATA, pre­sented the key­note ad­dress at the re­cently-con­cluded Tourism Pow­er­House — a PATA In­dia Chap­ter ini­tia­tive. He talked about what makes In­dia a pow­er­house of tourism and what needs to be done to lever­age its po­ten­tial in every way. In­cred­i­ble In­dia

Ac­cord­ing to John Koldowski, the tag ‘In­cred­i­ble In­dia’ holds im­mense power. “The im­agery used in the cam­paign as well as the videos with ele­phants, her­itage and cul­ture, is very pow­er­ful and res­onates strongly across the globe. How­ever, tourism force across the globe is strong and In­dia needs to see what’s work­ing out there,” he said.

Koldowski said that in terms of UNWTO data, In­ter­na­tional Tourist Ar­rivals (ITA) between 2000-17 have climbed dra­mat­i­cally. “The an­nual av­er­age growth rate over this pe­riod is cent against the Asian av­er­age of 6.6 per cent and the world av­er­age of 4 per cent. This means that the dy­nam­ics of the In­dian mar­ket­ing pro­grammes are work­ing and re­sult­ing in more tourists. In terms of the share of those in­ter­na­tional tourist ar­rivals between 200017, South Asia in­creased by 2.4 per­cent­age points in terms of rel­a­tive share. In terms of ac­tual dol­lar value, we need to see how South Asia fares in terms of re­ceipts. From 2005-17, the re­ceipts var­ied at an an­nual av­er­age rate of growth of 12.7 per cent against cent and a world av­er­age of 5.8 per cent. The share of re­ceipts has also in­creased by 3 per­cent­age points.” Ac­cord­ing to PATA, Asia will con­tinue to grow strongly over the next

In­dia’s growth story

Quot­ing the sta­tis­tics re­leased by the Min­istry of Tourism, Koldowski said that in­ter­na­tional ar­rivals into In­dia in re­cent years, they have gath­ered an ex­po­nen­tial curve. “The speed of ar­rival growth to In­dia is in­creas­ing in ab­so­lute num­bers. Even the an­nual per­cent­age growth has set the mark higher for many other des­ti­na­tions. In fact, if you con­sider the global av­er­age, which is between 3-4 per cent, In­dia is gen­er­at­ing tremen­dous global ac­tiv­ity from its ar­rivals as well as its de­par­tures,” he men­tioned. Even the fore­cast of ar­rivals in to In­dia is very strong, he said. “Nor­mally, In­dia has out­per­formed the fore­casts. In­dia has seen a very dy­namic growth in about a mil­lion ar­rivals in the growth from Jan­uary to June in 2018 is 6.7 per cent.”

Im­por­tance of In­dia out­bound

Koldowski said that In­dia out­bound has also wit­nessed the same kind of growth tra­jec­tory. “By fill­ing the seats of flights de­part­ing from In­dia, the coun­try will also get more ca­pac­ity com­ing into it. One needs to re­mem­ber that it’s not pos­si­ble to go full one way and come one way empty. One needs to bal­ance this, and In­dia is do­ing a fine job there. That’s why In­dia is a pow­er­house. Struc­turally, the coun­try’s vis­i­tors, pop­u­la­tion for out­bound, air ca­pac­ity and the in­fra­struc­ture make it an ab­so­lute pow­er­house.

He added that LCCs are an im­por­tant part of the over­all air ca­pac­ity, and vol­ume has been in­creas­ing YOY for In­dia.

In­dia has seen a very dy­namic growth in the first three months, touch­ing about a mil­lion ar­rivals in the first quar­ter it­self. The ac­tual growth from Jan­uary to June in 2018 is 6.7 per cent

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.