Prod­uct train­ing is key

With a fo­cus on con­duct­ing at least 16-20 Fam trips for agent part­ners this year, Akqua­sun Group aims to en­sure there is a strong con­nect between the des­ti­na­tions and the agents.

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Akqua­sun Group is clear in its fo­cus and has been ob­jec­tive. This year, the key idea is to cre­ate a strong con­nect between the des­ti­na­tions they sell and the agents, and has been lead­ing up to this aim. Re­veal­ing this is

BA Rahim, Group Di­rec­tor & CEO, Akqua­sun Group. He says, “We want to en­sure that our part­ners con­nect with what they are sell­ing. In or­der to do this, we have planned an en­tire year of fa­mil­iari­sa­tion trips for them to dif­fer­ent des­ti­na­tions. We are happy to an­nounce that we are or­gan­is­ing 16-20 fa­mil­iari­sa­tion tours only to Mal­dives this year. We have so far. In the com­ing months, we will be do­ing a min­i­mum of 12-13 Fams for our clients and the ef­fects of this have al­ready started show­ing.”

Not just this, the group is also giv­ing them prod­uct train­ing, clar­i­fy­ing their doubts and shar­ing in­for­ma­tion about var­i­ous prod­ucts. “We want to do what­ever we can to in­crease their knowl­edge about the des­ti­na­tions. Agents are not al­ways up­dated about new prod­ucts and ser­vices that are be­ing in­tro­duced in dif­fer­ent coun­tries. Every year, des­ti­na­tions are in­tro­duc­ing new ho­tels, new theme parks, new ser­vices, new restau­rants and we want our part­ners to be abreast of all th­ese up­dates,” Rahim adds. The 12-year-old Akqua­sun In­dia now owns 17 DMCs in 205 coun­tries.

Chang­ing per­cep­tions

This over­haul has led to a change in the way the agents and cor­po­rates in In­dia per­ceive th­ese des­ti­na­tions.

Su­jit Nair, Founder & Group Manag­ing Di­rec­tor, Akqua­sun Group, claims, “We are proud to say that with this kind of train­ing over three to four years, we have man­aged to change the per­cep­tion of Mal­dives from be­ing a purely leisure des­ti­na­tion to a group se­ries des­ti­na­tion and even MiCE. To­day, it ap­peals to not just leisure tourists like hon­ey­moon­ers, divers and fam­i­lies but also groups and MiCE. We han­dle groups of about 300-400 pax to­day. There are a few prop­er­ties in Mal­dives for MiCE.”

In turn, the ho­tels are also do­ing their part. Nair con­tin­ues, “To­day, every re­sort in the Mal­dives has adopted ways to ac­com­mo­date In­dian clien­tele. They can cater to a Jain, Gu­jarati, a veg­e­tar­ian, South In­dian, North In­dian – you name it. Every re­sort has In­dian chefs and every buf­fet is a huge spread; so there is no worry in terms of food for In­dian guests. Plus, every re­sort has in­ter­net con­nec­tion in rooms which was ab­sent ear­lier. Each re­sort now of­fers In­dian TV chan­nels. So a change is com­ing about and this has been hap­pen­ing af­ter pro­mot­ing th­ese des­ti­na­tions in In­dia over three to four years.”

In the com­ing months, we will be do­ing a min­i­mum of 12-13 Fams for our clients and the ef­fects of this have started show­ing

To­day, it ap­peals to not just leisure tourists like hon­ey­moon­ers, divers and fam­i­lies but also groups and MiCE

Su­jit Nair Founder & Group Manag­ing Di­rec­tor Akqua­sun Group

BA Rahim Group Di­rec­tor & CEO Akqua­sun Group

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