Lords for 40 keys by 2020

An­nounc­ing expansion plans to ven­ture into the East and South, Lords Ho­tels & Re­sorts ear­marks 30 per cent of its ho­tel port­fo­lio for the pil­grim­age seg­ment along with iden­ti­fy­ing a host of pil­grim­age sites.

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With the hos­pi­tal­ity in­dus­try show­ing signs of re­cov­ery from the decade-long slump, Lords Ho­tels & Re­sorts has de­cided to switch its expansion drive into top gear to be­come a 40 prop­er­ties chain by the end of FY 2020. With the de­mand for ho­tel rooms out­pac­ing sup­ply, the ho­tel chain is not only aim­ing at in­creas­ing its foot­print at a faster rate but is also look­ing to ven­ture into new ge­ogra­phies and fo­cus on niche seg­ments. The brand will now also target at be­com­ing the fastest grow­ing pil­grim­age ho­tel chain in the coun­try.

“Our ho­tels across the coun­try have reg­is­tered room oc­cu­pan­cies in the range of 70-75 year. While there was only a mar­ginal rise in ARR, the RevPAR grew by al­most 8-12 per cent. This is an in­di­ca­tion of de­mand out­pac­ing sup­ply and the need for in­creas­ing room in­ven­to­ries,” says PR

Bansal, Chief Op­er­at­ing Of

the hos­pi­tal­ity chain has plans of es­tab­lish­ing ho­tel prop­er­ties in Kolkata and Bhubaneswar in the East, and in Hy­der­abad and Chen­nai in the South.

“Af­ter a slug­gish growth for close to a decade, the out­look ap­pears pos­i­tive for the po­ten­tial projects in the East where Lords Ho­tels & Re­sorts has not made a mark yet and also in the South where we see tremen­dous growth in the com­ing years,” adds Bansal.

Lords Ho­tels & Re­sorts is a home-grown, mid-mar­ket player with a fo­cus on serv­ing the bur­geon­ing In­dian trav­eller.

“We have broad­ened our port­fo­lio of ho­tels to bet­ter ac­com­mo­date the needs of the leisure tourist, the busi­ness trav­eller, the bag-packer as well as the pil­grim­age tourist. We Vrin­da­van and a cou­ple oth­ers for our up­com­ing projects ded­i­cated for pil­grim­age tourists,” says Rishi Puri, Vice Pres­i­dent, Lords Ho­tels & Re­sorts.

There are close to 200 iconic, sa­cred places of wor­ship in the coun­try and th­ese sites re­ceive foot­falls in ex­cess of 1.5 mil­lion tourists an­nu­ally.

P R Bansal Lords Ho­tels & Re­sorts

Rishi Puri Vice Pres­i­dent Lords Ho­tels & Re­sorts

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