Nur­tur­ing lux­ury travel

TravTalk - India - - AGENTS - TT Bureau

With an aim to un­lock ex­pe­ri­en­tial lux­ury liv­ing and trav­el­ling, Vi­lasa—the lux­ury brand of Mi­nar Trav­els, is work­ing hard to de­liver per­son­alised and pitch per­fect ex­pe­ri­ence for cus­tomers. Ruhani Dug­gal, Di­rec­tor, Mi­nar Group, briefs about her jour­ney with lux­ury trav­el­ling.

Promis­ing hon­est com­mit­ment to qual­ity and per­son­alised ser­vices, Vi­lasa is travel tours in In­dia and be­yond. Talk­ing about her pen­chant for lux­ury, Ruhani Dug­gal, Di­rec­tor, Mi­nar Group says lux­ury trav­el­ling is still much un­ex­plored in In­dia. “With a strong fond­ness for lux­ury, my the­sis was also on the same sub­ject when I grad­u­ated from the Univer­sity of Bris­tol. Lux­ury travel is an area which is rel­a­tively un­ex­plored. It’s time for peo­ple to ex­plore new av­enues in the tourism sec­tor.” Fo­cus­ing on a whole­some lux­ury ex­pe­ri­ence, Dug­gal shares, “In to­day’s time, lux­ury is much be­yond than just stay­ing at an op­u­lent ho­tel. We are con­stantly in­no­vat­ing and try­ing en­tire process pitch per­fect. From the mo­ment our rep­re­sen­ta­tive at­tends to a call to the mo­ment we bid good bye, we en­sure every sin­gle step in the process is per­fect; that is what lux­ury en­tails.” “We are look­ing to fo­cus on ex­pe­ri­en­tial lux­ury. One of the hall­marks of lux­ury is that it can­not be too com­mon. We do not op­er­ate on a de­mand­sup­ply model. This is not how the lux­ury in­dus­try works. In­dia has a long way to go to oc­cupy

Our team at Vi­lasa is look­ing at how we can target the mil­len­nial con­sumer. We are plan­ning to do some sur­veys on the ground and start a pi­lot ser­vice on un­der­stand­ing con­sumers’ pref­er­ences

a po­si­tion in the lux­ury travel seg­ment,” she fur­ther added.

Talk­ing about in­no­va­tion and dig­i­tal­i­sa­tion, es­pe­cially for the mil­len­ni­als, Dug­gal men­tions, “It’s time we take dig­i­tal­i­sa­tion on ac­count. Our team at Vi­lasa is look­ing at how we can target the mil­len­nial con­sumer. We are plan­ning to do some sur­veys on the ground. Fur­ther, we will start some pi­lot ser­vice on un­der­stand­ing the pref­er­ences of the con­sumer.”

Tak­ing use­ful in­sights from the re­cently-con­cluded Tourism Pow­er­House by PATA In­dia Chap­ter, Dug­gal joy­ously ex­plains, “It is very cru­cial to get in­sights about the lat­est trends and de­vel­op­ments. It is also im­por­tant to be aware about the chal­lenges of the in­dus­try. in­dus­try has changed dras­ti­cally. We have to be pre­pared for what will be com­ing next and keep in­no­vat­ing and chang­ing. Change is in­evitable but progress is op­tional.”

Ruhani Dug­gal Di­rec­tor Mi­nar Group

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