From Rare to Peach

Rare In­dia has launched a new en­tity called Peach, un­der which the team would work for new tourism prod­ucts, fairs and events in terms of de­vel­op­ment, pro­mo­tion and mar­ket­ing.

TravTalk - India - - AGENTS - Nisha Verma

O un­der Peach is Gobindgarh Fort, re­cently show­cased in Delhi for agents by Deepa

Sahi, erst­while ac­tress and de­vel­oper be­hind the pro­ject. She has pro­duced and de­vel­oped the shows at the fort. The fort be­longed of Pun­jab and show­cases sto­ries of his val­our through re­al­ity won­ders.

Shoba Mo­han and Sowmya Vi­jay­mo­han, Founder Peach, said that Peach would be fo­cus­ing on hand­hold­ing and de­vel­op­ing new pro­jects, events, fairs and ex­pe­ri­ences in the tourism space. Peach would be dif­fer­ent from RARE as it will not be delv­ing into the rep­re­sen­ta­tion of bou­tique, in­de­pen­dently owned prop­er­ties, which fall into the RARE aes­thet­ics. Vi­jay­mo­han added, “For us, Peach would give more band­width to play around in re­gions we can pro­mote. At Peach, we can hand­hold, help cu­rate and make sure that the guides are up to the mark for pro­jects like Gobindgarh Fort. The idea is to add value to any Sahi in­formed the agents about the Gobindgarh Fort and said, “We wanted to use tech­nol­ogy to pro­mote our cul­ture and we had put up this pro­posal to recre­ate the ex­pe­ri­ences via high-end tech­nol­ogy. We wanted to share what has hap­pened in our civil­i­sa­tion and his­tory, mak­ing sure that it’s not bor­ing but en­gag­ing. With this idea, we have put up two and the other is a pro­jec­tion - tory and strug­gle of Am­rit­sar. We are also go­ing to have a holo­graphic show on the spirit of Pun­jab. The pro­ject is in the PPP model with Pun­jab gov­ern­ment as they have pro­vided the space while the in­vest­ment and de­vel­op­ment has been taken care of by us. We want to make this a world added that the prod­uct is ideal for the in­bound mar­ket.

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