20 mil­lion tourists by 2020?

TravTalk - India - - BULLETIN -

Af­ter cross­ing the 10 mil­lion tourists mark last year, the Min­istry of Tourism has set its bench­mark to have 20 mil­lion tourists by 2020 to In­dia. While this does show the op­ti­mistic ap­proach of out how re­al­is­tic this goal is. In fact, many in the in­dus­try are al­ready de­bat­ing it. While 20 mil­lion looks too big a num­ber, the MOT has taken many steps in mak­ing it pos­si­ble in­clud­ing a new mar­ket­ing cam­paign; de­vel­op­ment of in­fra­struc­ture in ded­i­cated cir­cuits; re­vamped web­site; and events along with MOCA’s pres­ti­gious UDAN scheme. In fact, the re­cently-held Bud­dhist Tourism Con­clave as well as the up­com­ing In­dia Tourism Mart in as­so­ci­a­tion with FAITH, are big steps taken by the gov­ern­ment in boost­ing in­bound num­bers. The in­dus­try, how­ever, has its ap­pre­hen­sions, and are pin­ning hopes on ITM and the up­com­ing in­ter­na­tional shows to get more busi­ness for the coun­try.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.