20 million tourists by 2020?
After crossing the 10 million tourists mark last year, the Ministry of Tourism has set its benchmark to have 20 million tourists by 2020 to India. While this does show the optimistic approach of out how realistic this goal is. In fact, many in the industry are already debating it. While 20 million looks too big a number, the MOT has taken many steps in making it possible including a new marketing campaign; development of infrastructure in dedicated circuits; revamped website; and events along with MOCA’s prestigious UDAN scheme. In fact, the recently-held Buddhist Tourism Conclave as well as the upcoming India Tourism Mart in association with FAITH, are big steps taken by the government in boosting inbound numbers. The industry, however, has its apprehensions, and are pinning hopes on ITM and the upcoming international shows to get more business for the country.