Ex­pand­ing In­dia port­fo­lio

Hav­ing made a come­back in In­dia af­ter eight years with a Delhi-Rome flight last year, Al­i­talia is now plan­ning ex­pan­sion in In­dia, re­veals the air­line’s global team in an ex­clu­sive in­ter­ac­tion with TRAVTALK.

TravTalk - India - - AVIATION - Nisha Verma

In­dia is a grow­ing avi­a­tion mar­ket and is thus a great op­por­tu­nity for Al­i­talia, said Ni­cola Bonac­chi, Vice Pres­i­dent—Leisure Sales, Al­i­talia. “In terms of our plans The load fac­tor is around 82 per cent. We want to push the busi­ness class to achieve the tar­get, in­crease ca­pac­ity and eval­u­ate a new des­ti­na­tion by adding Mum­bai to our

net­work. We have 24 bi­lat­er­als be­tween Italy and In­dia, and and hence we are look­ing at Mum­bai,” he re­vealed.

Bonac­chi added that the air­line is cur­rently tar­get­ing a Pas­sen­ger Load Fac­tor of 90-95 per cent, and is tak­ing sev­eral steps to reach that mark. “This growth will not only be driven by In­dia but also by Euro­pean and Ital­ian markets. We are also work­ing with agen­cies to With an ex­ist­ing code­share with Jet Air­ways, we are eval­u­at­ing other car­ri­ers to bring pas­sen­gers to Delhi and

Mas­simo Al­le­gri,

Re­gional Gen­eral Man­ager, Al­i­talia, be­lieves that In­dia is a very im­por­tant and chal­leng­ing mar­ket in the Asia

air­line’s strat­egy for In­dia, Al­le­gri said, “Our ap­proach is to have a ded­i­cated ser­vice in In­dia like we have for other coun­tries. The fo­cus is to of­fer a great on­board ser­vice be­cause we have a ded­i­cated menu and food for the In­dian mar­ket.”

Air­craft upgra­da­tion is also in

con­tin­ues with its loy­alty with Al­i­talia, we can in­crease the fre­quen­cies or change the air­craft with higher ca­pac­ity,” he added.

Fabio Big­otti,

Coun­try Man­ager—In­dia, Al­i­talia, has pre­vi­ously worked in the In­dian mar­ket. “For me, this is the re­turn be­cause I have al­ready been here as a coun­try man­ager

in 2003. While we have a good load fac­tor cur­rently, we line. Hence, we are work­ing spe­cially on the high yield pas­sen­gers as well as with the travel trade. All agents in In­dia are our part­ners. We have a strong team based in Mum­bai, Delhi, Bengaluru, Chen­nai and Kolkata. We have also re­cently em­ployed new staff for the

Pun­jab re­gion. Our aim is to main­tain good re­la­tions with trade and have good re­sults from In­dia,” he added.

Bonac­chi added, “I have a very good feed­back from the mar­ket and we want the trade mar­ket to rep­re­sent for us about 65 per cent. We also have in­cen­tives and com­mis­sion for our trade part­ners who get good busi­ness for the air­line.”

Big­otti also re­vealed that they have in­vested a good bud­get in mar­ket­ing ac­tiv­i­ties in In­dia and will do a huge cam­paign in the end of Oc­to­ber. “This will be our third cam­paign in In­dia. We have done a com­mend­able job in road­shows in Delhi, Mum­bai and Kolkata in co­op­er­a­tion with ENIT—The Ital­ian tourism board in In­dia and the Ital­ian em­bassy,” he shared.

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