Meet the new-age trav­eller

Sabina Chopra, Man­ag­ing Di­rec­tor, RCI In­dia, at­tributes the chang­ing dy­nam­ics of the In­dian travel space to the con­sis­tently grow­ing mid­dle class and in­creas­ing dis­pos­able in­come.

TravTalk - India - - GUESTCOLUMN -

Gone are the days when plan­ning and book­ing a hol­i­day was strictly the work itin­er­ar­ies and sight­see­ing were con­sid­ered the best ways to see a new place. In­creased in­ter­net con­nec­tiv­ity has led to easy avail­abil­ity of in­for­ma­tion, more aware­ness travel re­search. Con­se­quently, it does not come as a sur­prise that trav­el­ling has now be­come pri­or­ity for peo­ple. More peo­ple are trav­el­ling than ever be­fore, they are not only do­ing an­nual va­ca­tions, but also short va­ca­tions such as long week­ends. Trav­ellers to­day are spoilt for choices and are seek­ing more cus­tomised and ‘lo­cal’ ex­pe­ri­ences and not just pur­chas­ing sou­venirs. Now, they want in­ter­est­ing, ex­cit­ing and unique trav­el­ling ex­pe­ri­ences to share with fam­ily and friends and want to get the most out of their trips. The new-age trav­ellers are wildly dif­fer­ent from older gen­er­a­tions and has dif­fer­ent ex­pec­ta­tions for their va­ca­tion. They are look­ing for ex­pe­ri­ences, whether nat­u­ral, culi­nary or artis­tic. Their de­mand for mem­o­rable mo­ments and ac­tiv­i­ties has shaped one of the big­gest shifts in travel trend, per­son­al­i­sa­tion. With chang­ing dy­nam­ics of the travel in­dus­try, Time­share is show­ing en­cour­ag­ing signs of growth as it of­fers trav­ellers a per­son­alised, immersive hol­i­day ex­pe­ri­ence where ev­ery­thing is taken care by the re­sort in the most cost-ef­fec­tive way. The vis­i­ble in­crease in the num­ber of mem­ber­ship sign-ups in Time­share mar­ket is a strong in­di­ca­tion of shift­ing trends. The younger gen­er­a­tion is re­al­is­ing the value of own­ing a Time­share. with RCI, al­lows trav­ellers to ex­change their Time­share with Time­share of a dif­fer­ent re­sort on a reg­u­lar ba­sis thus newer re­sorts and lo­ca­tions. The Time­share owner seg­ment also while on hol­i­day as they are less con­cerned about the qual­ity of food, ac­com­mo­da­tion and fa­cil­i­ties be­cause they are guar­an­teed good ex­pe­ri­ence. Over the years, - is­fac­tion quo­tient for the In­dian trav­eller by pro­vid­ing con­ve­nient qual­ity ac­com­mo­da­tion and ad­ven­ture ac­tiv­i­ties. There­fore, in to­day’s day and age, travel is no longer a planned ven­ture to be pre­pared and booked well in ad­vance. It is an ad­ven­ture that can hap­pen any­time, of­ten over the span of a week­end or a few days.

Trav­ellers to­day are spoilt for choices and are seek­ing more ‘lo­cal’ ex­pe­ri­ences and not just pur­chas­ing sou­venirs

( The views ex­pressed are solely of the au­thor. The pub­li­ca­tion may or may not sub­scribe to the same.)

Sabina Chopra Man­ag­ing Di­rec­tor RCI In­dia

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.