Meet the new-age traveller
Sabina Chopra, Managing Director, RCI India, attributes the changing dynamics of the Indian travel space to the consistently growing middle class and increasing disposable income.
Gone are the days when planning and booking a holiday was strictly the work itineraries and sightseeing were considered the best ways to see a new place. Increased internet connectivity has led to easy availability of information, more awareness travel research. Consequently, it does not come as a surprise that travelling has now become priority for people. More people are travelling than ever before, they are not only doing annual vacations, but also short vacations such as long weekends. Travellers today are spoilt for choices and are seeking more customised and ‘local’ experiences and not just purchasing souvenirs. Now, they want interesting, exciting and unique travelling experiences to share with family and friends and want to get the most out of their trips. The new-age travellers are wildly different from older generations and has different expectations for their vacation. They are looking for experiences, whether natural, culinary or artistic. Their demand for memorable moments and activities has shaped one of the biggest shifts in travel trend, personalisation. With changing dynamics of the travel industry, Timeshare is showing encouraging signs of growth as it offers travellers a personalised, immersive holiday experience where everything is taken care by the resort in the most cost-effective way. The visible increase in the number of membership sign-ups in Timeshare market is a strong indication of shifting trends. The younger generation is realising the value of owning a Timeshare. with RCI, allows travellers to exchange their Timeshare with Timeshare of a different resort on a regular basis thus newer resorts and locations. The Timeshare owner segment also while on holiday as they are less concerned about the quality of food, accommodation and facilities because they are guaranteed good experience. Over the years, - isfaction quotient for the Indian traveller by providing convenient quality accommodation and adventure activities. Therefore, in today’s day and age, travel is no longer a planned venture to be prepared and booked well in advance. It is an adventure that can happen anytime, often over the span of a weekend or a few days.
Travellers today are spoilt for choices and are seeking more ‘local’ experiences and not just purchasing souvenirs
( The views expressed are solely of the author. The publication may or may not subscribe to the same.)
Sabina Chopra Managing Director RCI India