The prestigious World Travel Market (WTM) is once again ready to welcome delegates from around the world with the Indian inbound operators, hotels and service providers all set to head to London for their annual meetings with partners, both old and new. A lot of focus at this year’s WTM will be on digital content and technology. The Indian delegation will be led by K J Alphons, Minister of State (I/C), Tourism, who would be representing India at the global stage. In tune with the digital focus, India is well equipped with its digital marketing strategy with a revamped Incredible India campaign, a stateof-the-art website and even an app. In fact, with the infrastructural developments in tourism taking place around the country under MOT’s various schemes, India packs the right punch for global tourists. Apart from a strong digital campaign and infrastructural boost, India will also be riding high on experiences, which tour operators and itinerary designers are curating for tourists coming from across the world.