In­dia is grow­ing fast

In­dia is a mar­ket most des­ti­na­tions can­not af­ford to ig­nore, in­clud­ing Greece, whose plans for pro­mot­ing tourism abroad in­clude a di­rect pres­ence in In­dia.

TravTalk - India - - NTO - Hazel Jain

It has been a lit­tle over a year since the Greek Na­tional Tourism Or­gan­i­sa­tion (GNTO) del­e­ga­tion led by Tourism Min­is­ter Elena Koun­toura came call­ing to In­dia. It was an ed­u­ca­tional trip for the team which con­cluded that In­dia is an op­por­tu­nity for GNTO to rein­vent new ways of com­mu­ni­cat­ing its mes­sages about its tourism prod­ucts, pro­mote sus­tain­abil­ity and de­pict Greece as a 365-day des­ti­na­tion for the In­dian mar­ket. Fol­low­ing this lead is Kon­stanti­nos Tsegas, Sec­re­tary Gen­eral, GNTO, who says that In­dia is grow­ing very fast and be­com­ing a su­per­power through tech­nol­ogy, en­ergy and global econ­omy. “It is a huge mar­ket we can­not ig­nore. We fol­low a dy­namic cam­paign. For Greece, In­dia rep­re­sents a touris­tic mar­ket with a lot of po­ten­tial as the tourism ex­pen­di­ture of the coun­try has been grow­ing ex­tremely fast, and peo­ple in In­dia have shown high in­ter­est to travel to Greece. GNTO is tar­get­ing au­di­ences of high through tech­nol­ogy and so­cial me­dia to build a strong ap­peal. In­dia is a mar­ket we are se­ri­ously look­ing at for ex­pand­ing our poli­cies,” he says. When asked whether the tourism board plans to have a di­rect pres­ence in In­dia, he shares, “The process of our poli­cies and the re­sults of our strate­gies in the up­com­ing years will be the an­swer to this ques­tion. What is cer­tain is that our plans for ex­pand­ing our touris­tic prod­uct abroad in­clude a much more di­rect pres­ence in In­dia.” With­out shar­ing any num­bers from In­dia, Tsegas adds that the growth per­cent­age of ar­rivals from In­dia is around 9.7 per cent each year. His plan now is to pro­mote Greece as a 365-day des­ti­na­tion for In­di­ans. He adds, “We are happy to see that our tar­get mar­kets con­sider Greece as a 365-day des­ti­na­tion. Greece is known for its cul­ture, rich his­tory and sta­ble po­lit­i­cal con­di­tions.” Re­spond­ing to the kind of ex­pec­ta­tions of In­dian travel trade from Greece in 2019, Tsegas says, “We are still work­ing on our plans. We have seen sub­stan­tial growth in trade ac­tiv­i­ties over the years along with in­crease in pre-book­ings and an em­pha­sis in new mar­kets. The end of 2018 is about to show the re­sults of the book­ings made for the pe­riod of au­tumn and of the grow­ing in­ter­est for city breaks. With the statis­tics we al­ready have, 2019 seems to be even more promis­ing than 2018.” GNTO is tar­get­ing trav­ellers across dif­fer­ent age groups by ap­peal­ing to each group through dif­fer­ent plat­forms and mes­sages – Gen­er­a­tion young­sters and se­niors. It is not look­ing at an on­line train­ing pro­gramme for the In­dia mar­ket but is in­stead re­ly­ing on in­di­vid­ual sales calls.

Kon­stanti­nos Tsegas Sec­re­tary Gen­eral GNTO

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