58.3% re­peat In­dian book­ings

Trafal­gar’s in-house sur­vey has re­vealed that In­dia de­liv­ers a re­peat book­ing rate of 58.3 per cent and these guests are choos­ing to travel fur­ther to more ex­otic des­ti­na­tions such as South Amer­ica.

TravTalk - India - - AGENTS - Hazel Jain

As part of its an­nual ri­tual, Trafal­gar re­cently launched its new 2019 brochure in In­dia that in­cludes some new itin­er­ar­ies, in­clud­ing a new con­ti­nent – Africa. To in­tro­duce this to its agent part­ners, Gavin Toll­man, CEO, Trafal­gar & Cost­saver, Geneva to meet the travel agent part­ners, ex­change ideas and get feed­back from them on the In­dia mar­ket.

The In­dia team later vis­ited Pune, Ben­galuru and Chen­nai to launch the 2019 brochures, which has a new des­ti­na­tion – Africa. The six itin­er­ar­ies in­clude Maa­sai Mara, the Serengeti and the Kala­hari Desert, among other des­ti­na­tions.

Speak­ing about how this could take off in In­dia, Toll­man re­ferred to Trafal­gar’s in-house sur­vey which re­vealed that not only does In­dia de­liver a re­peat book­ing rate of 58.3 per cent, but guests are also now choos­ing to travel fur­ther to more ex­otic des­ti­na­tions such as South Amer­ica, cit­ing ex­pe­ri­en­tial travel as the big­gest trend.

Elab­o­rat­ing on this, he says, “Five years ago, the trend was to take multi-des­ti­na­tion trips. To­day, In­dian trav­ellers want to travel to Scan­di­navia and South Amer­ica. Our Nor­we­gian tours are off the charts and I be­lieve we are just scratch­ing the sur­face. While In­dia is still the small­est of our Asian mar­kets, the po­ten­tial here is enor­mous. Our In­dian busi­ness has a small base but over the last four years it has shown the fastest per­cent­age growth from any it has got my at­ten­tion.” With an agent net­work of 12 across In­dia, Trafal­gar con­tin­ues to lay em­pha­sis on its Agent First pol­icy. To this, Toll­man says, “We are 100 per cent loyal to our agent part­ners. Glob­ally, over 92 per cent of our sales come from our agent part­ners. Our fo­cus has been ex­clu­sively on how we can work with them to drive busi­ness. It is not just one mar­ket – it is glob­ally. I be­lieve in the cur­rent en­vi­ron­ment, it is even more im­por­tant that we fo­cus on our part­ners. One key statis­tic that stood out in our sur­vey was that 89 per cent of of in­for­ma­tion avail­able to them over­whelm­ing.”

Our In­dian busi­ness has a small base but over the last four years, it has shown the fastest per­cent­age growth

Gavin Toll­man CEO Trafal­gar & Cost­saver

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