Build­ing In­dia’s im­age

A round-ta­ble was or­gan­ised ahead of the in­au­gu­ral ‘Con­fer­ence on Soft Power’ set to be held in Delhi from De­cem­ber 17-19, 2018.

TravTalk - India - - NEWS -

In­dia Foun­da­tion’s Cen­tre for Soft Power in as­so­ci­a­tion with the Indic Academy or­gan­ised a round-ta­ble dis­cus­sion on ‘Tourism & Soft Power’ to iden­tify, de­lib­er­ate and dis­cuss tourism. Mul­ti­ple prac­ti­tion­ers, ex­perts, pol­icy mak­ers and other stake­hold­ers from the ver­ti­cal of med­i­cal tourism, ex­pe­ri­en­tial tourism, ed­u­ca­tion tourism and cul­tural/event tourism re­viewed the ex­ist­ing pol­icy frame­works and rec­om­mended sug­ges­tions ahead of the in­au­gu­ral ‘Con­fer­ence on Soft Power’ to be held in New Delhi from De­cem­ber 17-19. The con­fer­ence will cover mul­ti­ple as­pects of soft power of which tourism is a very in­te­gral part.

Shar­ing more de­tails about the round-ta­ble dis­cus­sion, Vishala Reddy, Founder Di­rec­tor, Iden­tCITY said, “This is ac­tu­ally a plan­ning round-ta­ble for the up­com­ing con­fer­ence in De­cem­ber. The coun­try’s for­eign poli­cies are more fo­cused on hard pow­ers like the mil­i­tary, in­dus­tries and eco­nomic growth. Apart from that, the coun­try is now adopt­ing soft pow­ers poli­cies and im­prove in­ter­na­tional re­la­tions.”

“We aim to use art, cul­ture, food, cinema, yoga and tourism as the soft power el­e­ments to at­tract in­ter­na­tional at­ten­tion and help in In­dia’s im­age build­ing glob­ally. Travel con­nects peo­ple, changes per­cep­tions and in­tro­duces peo­ple to dif­fer­ent cul­tures. There­fore, tourism is an ex­cel­lent in­ter­face to build a bet­ter brand im­age of the coun­try. The round-ta­ble fo­cused on is­sues plagu­ing the In­dian tourism in­dus­try and de­lib­er­ated over the kind of so­lu­tions to al­le­vi­ate them. We will also come up with a work­ing pa­per that will be sub­mit­ted to the rel­e­vant author­i­ties,” she fur­ther added.

Talk­ing about the de­lib­er­a­tions at the round-ta­ble, Neeraj Thakur, Gen­eral Sec­re­tary, Te­lan­gana Cham­ber of Event In­dus­try said, “The ob­jec­tive was to make a white pa­per pre­sen­ta­tion about the mat­ters re­lated to tourism and have a close net study about the sub­jects which we are go­ing to de­lib­er­ate and dis­cuss at the up­com­ing con­fer­ence. We dis­cussed how tourism can be used as a tool to el­e­vate the po­si­tion of In­dia in the world.”

Vishala Reddy Founder Di­rec­tor Iden­tCITY

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.