New mar­kets in sight

By record­ing a de­cent growth in the last year, Aa­man­taran Travel is set to shoot its prof­its by en­ter­ing new mar­kets and adopt­ing tar­geted mar­ket­ing.

TravTalk - India - - AGENTS -

While the last one year has been hard for many in­bound play­ers, Deepak Bhat­na­gar, MD, Aa­man­taran Travel, says that their per­for­mance was quite sat­is­fac­tory. Talk­ing about his ex­pec­ta­tions from the up­com­ing year, he says, “We are aim­ing for the over­all growth of 10-15 per cent over the last year for 2018-19, and are work­ing to­wards reach­ing that goal.”

Cur­rently, Aa­man­taran Travel is work­ing closely with mar­kets like Ja­pan, Rus­sia CIs, Far East, Aus­tralia, Cen­tral East and Europe. Apart from it, they are also ex­plor­ing other mar­kets. “Our fo­cus would be to en­ter all emerg­ing mar­kets and boost our port­fo­lio,” shares Bhat­na­gar.

Apart from this, he in­forms, “We would be look­ing for some new busi­ness from the mar­ket where we are not present cur­rently, and also con­sol­i­date our share by in­tro­duc­ing new prod­ucts.”

He in­sists that per­son­alised mar­ket­ing is the key to go for­ward for them. “Our mantra is a per­son­alised ap­proach through var­i­ous mar­ket­ing and sales trips, in­clud­ing par­tic­i­pa­tion in key in­ter­na­tional tourism fair, road­shows and one-to-one meet­ings,” re­veals Bhat­na­gar.

Re­gard­ing par­tic­i­pa­tion in WTM, he em­pha­sises, “We are look­ing for­ward to meet some new po­ten­tial buy­ers as it is in­deed im­por­tant for us as well as In­dian in­bound tourism to at­tract new op­er­a­tors.”

He fur­ther adds that they need sup­port from the gov­ern­ment. “We are look­ing for­ward to get the sup­port of our gov­ern­ment in our ef­forts to pro­mote tourism by re­duc­ing taxes, bring­ing in­bound un­der the ex­port cat­e­gory and im­prov­ing the over­all in­fra­struc­ture.”

Deepak Bhat­na­gar Man­ag­ing Di­rec­tor Aa­man­taran Travel

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