Lon­don, Wash­ing­ton on radar

The gov­ern­ment has been ag­gres­sively pro­mot­ing In­dia Con­ven­tion Pro­mo­tion Bu­reau (ICPB) as a frontal or­gan­i­sa­tion for mar­ket­ing In­dia as a lead­ing MiCE des­ti­na­tion.

TravTalk - India - - ICPBTALK - Kan­chan Nath

The In­dia Con­ven­tion Pro­mo­tion Bu­reau (ICPB) is set to con­duct its 2019 road­shows in Lon­don and Wash­ing­ton, ac­cord­ing to Chan­der Man­shara­mani, Vice Chair­man, ICPB. He in­formed, “Many world as­so­ci­a­tions are head­quar­tered in Lon­don and a lot of Amer­i­can as­so­ci­a­tions are in Wash­ing­ton. We’d per­haps like to have one road­show in Aus­tralia, along Meet­ings Event (AIME) in Mel­bourne. Our road­shows this year wit­nessed a very good re­sponse in Paris, Zurich, Brus­sels and Geneva.” Man­shara­mani fur­ther stated, “We at ICPB, will soon be in­tro­duc­ing a re­port on the size of MiCE in­dus­try in In­dia. An agency for the same has been ap­pointed by the gov­ern­ment. They are also look­ing at the new struc­ture for ICPB. We need to re­struc­ture the en­tire body by ap­point­ing mar­ket­ing man­agers, backup staff, among oth­ers.” At ICPB’s re­cently-held an­nual gen­eral meet­ing, Man­shara­mani dis­cussed the cal­en­dar of events and pro­posed to con­duct four train­ing pro­grammes in a year. “We want to tie up with In­ter­na­tional As­so­ci­a­tion of Pro­fes­sional Congress Or­gan­is­ers (IAPCO) in the USA res­i­den­tial pro­gramme will be con­ducted for two days while three other pro­grammes will be held on dif­fer­ent lev­els - en­try level, project man­age­ment and bid­ding. We also have plans to or­gan­ise guest lec­tures once in three months to fur­ther drive our mem­ber­ship,” he re­vealed. At the 11th Con­ven­tions In­dia Con­clave (CIC) 2018 held at Biswa Bangla Con­ven­tion Cen­tre, Kolkata, ICPB launched Chap­ter in Kolkata. “We are - ing of this chap­ter to dis­cuss the kind of ac­tiv­i­ties West Ben­gal can or­gan­ise to pro­mote MiCE tourism, par­tic­i­pate at in­ter­na­tional trade shows and at­tract more con­fer­ences to Kolkata,” Man­shara­mani elu­ci­dated. On new ini­tia­tives be­ing taken by ICPB, he said, “Kolkata was a be­gin­ning for open­ing our chap­ters. We have eight mem­bers there and this will help in­crease our mem­ber­ship across In­dia. If you con­sider go­ing around eight cities to open the chap­ters, we will be able to add on at least 100 mem­bers to ICPB. This will help us in cre­at­ing a con­ven­tion mar­ket pan-In­dia. Just from be­ing Delhi-cen­tric, we now want to be an all-In­di­a­cen­tric as­so­ci­a­tion.” Man­shara­mani also re­veals that they are in touch with three more states. “Ker­ala is yet to be­come a one-time mem­ber and are keen on host­ing the con­clave next year. This will help us open a chap­ter there too. We are also look­ing at the states of Ut­tar Pradesh and Ra­jasthan. We will be call­ing for bids from dif­fer­ent states to de­cide where to head for the CIC con­clave,” he as­sured.

Kolkata was a be­gin­ning for open­ing our chap­ters. Hav­ing eight mem­bers there will help in­crease our mem­ber­ship across In­dia. If you con­sider go­ing around eight cities to open the chap­ters, we will be able to add on at least 100 mem­bers to ICPB

Chan­der Man­shara­mani Vice Chair­man ICPB

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.