Cre­ative sup­ports Ker­ala

In a bid to re­vive tourism in Ker­ala, Cre­ative Tours & Trav­els is not only ex­tend­ing fi­nan­cial con­tri­bu­tions to its staff but also to the house­boat com­mu­nity in the state.

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The ground re­al­ity is that ev­ery­thing is back to nor­mal, says Adl Karim, Di­rec­tor, Cre­ative Tours & Trav­els (In­dia), who is just back from Kochi af­ter at­tend­ing Ker­ala Travel Mart (KTM) 2018. Ac­cord­ing to him, the event this year was even bet­ter than the pre­vi­ous years with big num­bers not just from do­mes­tic buy­ers but also in­ter­na­tional ones.

num­bers re­lease by Ker­ala Tourism, which states that KTM 2018 saw par­tic­i­pa­tion from over 1,500 buy­ers from 66 coun­tries which made it one of the most suc­cess­ful edi­tions of the event. It was a huge suc­cess even for Cre­ative Tours & Trav­els which is one of the big DMCs for Ker­ala for in­ter­na­tional and do­mes­tic trav­ellers. Karim says, “Peo­ple are wait­ing for Ker­ala to come back in full lo­ca­tions in Ker­ala in al­most all the dis­tricts. We pro­mote Ker­ala as a des­ti­na­tion in a big way – it has huge po­ten­tial and it is one of the big­gest des­ti­na­tions in In­dia in terms of num­bers af­ter Goa for in­ter­na­tional as well as do­mes­tic tourists.”

He adds that while most of the in­fra­struc­ture is in place, some ap­proach roads into Mun­nar and Thekkady that were dam­aged are now be­ing re­con­structed. “On our part, we have made con­tri­bu­tions to our own staff mem­bers in houses and valu­ables. We have also con­trib­uted to the house­boat com­mu­nity. A lot of house­boats in Al­leypey were dam­aged so we have made some con­tri­bu­tion to the house­boat as­so­ci­a­tion in Ker­ala. Con­tri­bu­tion to the Ker­ala Chief Min­is­ter's Dis­tress Relief Fund has gone sep­a­rately from our com­pany,” Karim re­veals.

He adds that ev­ery­one was wor­ried about Mun­nar and Thekady be­cause these des­ti­na­tions are part of al­most ev­ery stan­dard itin­er­ary for Ker­ala. “All the hote­liers from these two places were ex­hibit­ing at KTM to win back the travel fra­ter­nity,” he shares.

The com­pany is also the only PSA in the western re­gion for the Ma­hara­jas’ Ex­press – the lux­ury tourist train owned and op­er­ated by IRCTC.

Adl Karim Di­rec­tor Cre­ative Tours & Trav­els (In­dia)

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