The adventure continues...

2018 was declared as the Year of Adventure Tourism by Ministry of Tourism (MOT), which saw the government taking a serious look into this segment. While Indians are opting for adventure holidays, they are usually indulging in these activities abroad. Security seems to be a major concern, which is why MOT introduced guidelines on adventure tourism in India, to bring safety and risk management to the fore. These guidelines covered land, air and water-based activities, apart from insurance, risk assessment, accreditation for service providers of such activities is still not mandatory, which does put a question mark on these guidelines. But one can consider this to be Pradesh played host to AdventureNEXT by Adventure Travel Trade Association (ATTA). In fact, MP also organises Jal Mahotsav in Hanumantiya every year to showcase its adventure potential. While many other initiatives are being taken to promote adventure activities in India, it is still at a nascent stage. The upcoming PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (ATRTCM), to be held in Rishikesh in February, might just be the perfect platform to showcase India’s potential as an adventure destination.