Sarova targets big India outbound
Sarova Hotels, Resort & Game Lodges is set to strengthen its foothold in the India market by organising roadshows, workshops and Fam tours for agents and media.
As part of its strategy to grow, Sarova Hotels, Resort & Game Lodges, organised a four-city roadshow in India, that travelled to Delhi, Mumbai, Bengaluru and Ahmedabad. Selina Dima, Travel Trade Manager—Global Sales, Sarova Hotels and Resorts, Kenya, headed the roadshows and said, “Sarova has been a well-known brand in terms of luxury, cuisine and the quality of services it has to offer for all travel segments be it leisure, MiCE or wedding groups. International arrivals have been on a steady growth since 2015, and the Indian market has been one of the fastest growing source markets. Our four-city roadshow in India gave us a better standing in the industry in tapping into this source market.” She claimed that the strategic location of their business hotels in Nairobi and Mombasa, strengthened by a strong brand showcase in India would position Sarova as the preferred hotel partner for the Indian business traveller. “We have four city properties and six game lodges. We are known for our hospitality tagline ‘Refreshing African Hospitality’. We are big in MiCE and weddings and have even hosted big Indian wedding of around 2500 pax at our beach property in Mombasa. We even do tailormade FIT business and other segments as well. Our properties are different and each property caters to different segments and markets,” she added. Talking about the Indian market, Dima said, “India is the fourth largest contributor to the tourism sector of Kenya and too. The purpose behind the roadshows was to touch base with those who are booking with us, as well as create awareness for the ones who don’t know about the product. We want to meet the trade and understand their needs for Kenyan products so that we can tailor-make our products. Based on India’s population and the number of people travelling international from India, there is still potential for us to grow the market into Kenya.” She claimed that their speciality is food catering to all kinds of cuisines. “For the India market department with Indian chefs.” Apart from workshops and roadshows, Sarova also promotes itself via social media.