Sarova tar­gets big In­dia out­bound

Sarova Ho­tels, Re­sort & Game Lodges is set to strengthen its foothold in the In­dia mar­ket by or­gan­is­ing road­shows, work­shops and Fam tours for agents and me­dia.

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As part of its strat­egy to grow, Sarova Ho­tels, Re­sort & Game Lodges, or­gan­ised a four-city road­show in In­dia, that trav­elled to Delhi, Mum­bai, Bengaluru and Ahmed­abad. Selina Dima, Travel Trade Man­ager—Global Sales, Sarova Ho­tels and Re­sorts, Kenya, headed the road­shows and said, “Sarova has been a well-known brand in terms of lux­ury, cui­sine and the qual­ity of ser­vices it has to of­fer for all travel seg­ments be it leisure, MiCE or wed­ding groups. In­ter­na­tional ar­rivals have been on a steady growth since 2015, and the In­dian mar­ket has been one of the fastest grow­ing source mar­kets. Our four-city road­show in In­dia gave us a bet­ter stand­ing in the in­dus­try in tap­ping into this source mar­ket.” She claimed that the strate­gic lo­ca­tion of their busi­ness ho­tels in Nairobi and Mom­basa, strength­ened by a strong brand show­case in In­dia would po­si­tion Sarova as the pre­ferred ho­tel part­ner for the In­dian busi­ness trav­eller. “We have four city prop­er­ties and six game lodges. We are known for our hos­pi­tal­ity tagline ‘Re­fresh­ing African Hos­pi­tal­ity’. We are big in MiCE and wed­dings and have even hosted big In­dian wed­ding of around 2500 pax at our beach prop­erty in Mom­basa. We even do tai­lor­made FIT busi­ness and other seg­ments as well. Our prop­er­ties are dif­fer­ent and each prop­erty caters to dif­fer­ent seg­ments and mar­kets,” she added. Talk­ing about the In­dian mar­ket, Dima said, “In­dia is the fourth largest con­trib­u­tor to the tourism sec­tor of Kenya and too. The pur­pose be­hind the road­shows was to touch base with those who are book­ing with us, as well as cre­ate aware­ness for the ones who don’t know about the prod­uct. We want to meet the trade and un­der­stand their needs for Kenyan prod­ucts so that we can tai­lor-make our prod­ucts. Based on In­dia’s pop­u­la­tion and the num­ber of peo­ple trav­el­ling in­ter­na­tional from In­dia, there is still po­ten­tial for us to grow the mar­ket into Kenya.” She claimed that their spe­cial­ity is food ca­ter­ing to all kinds of cuisines. “For the In­dia mar­ket de­part­ment with In­dian chefs.” Apart from work­shops and road­shows, Sarova also pro­motes it­self via so­cial me­dia.

Selina Dima Travel Trade Man­ager—Global Sales Sarova Ho­tels and Re­sorts, Kenya

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