TAI­WAN beck­ons In­dian vis­i­tors

TravTalk - India - - NEWS - TT Bureau

With only China Air­lines op­er­at­ing thrice a week be­tween Delhi and Taipei, we are now work­ing with air­lines and tourism boards to have a two-city or stop-over in Taipei

Rolling out its lat­est cam­paign ‘2 20:20’, Tai­wan is set to gain a strong foothold in In­dia by or­gan­is­ing road­shows across the coun­try and es­tab­lish­ing part­ner­ships with tour op­er­a­tors and travel agen­cies to en­cour­age In­dian trav­ellers to choose Tai­wan as their next hol­i­day des­ti­na­tion.

For Tai­wan Tourism Bureau, In­dia is one of its fo­cus mar­kets, and this was ev­i­dent at its re­cent road­show in Delhi. Speak­ing about the In­dian mar­ket, Trust HJ Lin, Di­rec­tor, Tai­wan Tourism Bureau, said, “From Jan­uary to Novem­ber 2018, Tai­wan recorded 10.8 per cent growth in In­dian ar­rivals to Tai­wan against 4.2 per cent growth in the pre­vi­ous year. We feel great to have recorded dou­ble-digit growth from In­dia. For 2019-20, our new strat­egy is ‘2 20:20’ — ‘2’ refers to our fo­cus on the top 2 per cent of higher-in­come trav­ellers with a pur­chas­ing power to travel rep­re­sents our aim to co­op­er­ate with top 20 tour op­er­a­tors in In­dia while the sec­ond ‘20’ in the cam­paign means that we want to achieve 20 per cent growth by year 2020.”

“We want the top tour op­er­a­tors to pro­mote Tai­wan so that it be­comes a pop­u­lar tourist des­ti­na­tion among In­di­ans. Right from Di­wali to Christ­mas last year, we had run a cam­paign at air­ports and a seven-star the­atre, apart from dis­play­ing ad­ver­tise­ments at shop­ping malls through which we fo­cused on the top 2 per cent,” he said.

Most of the travel from In­dia to the is­land is busi­ness-re­lated due to the huge tech­nol­ogy mar­ket in Tai­wan. “Busi­ness is for us, fol­lowed by MiCE. Ad­di­tion­ally, Tai­wan is the sec­ond cruise des­ti­na­tion in Asia. There­fore, many In­di­ans ei­ther with a stop-over in Taipei,” Lin claimed.

He is as­sured that the des­ti­na­tion would ap­peal to In­dian trav­ellers. How­ever, he doubts that the lack of In­dian food in Tai­wan makes peo­ple think twice be­fore trav­el­ling to the des­ti­na­tion. “Ev­ery time I talk to tour op­er­a­tors in In­dia, they ask for the avail­abil­ity of In­dian food in Tai­wan. At our re­cent road­show, we in­vited an In­dian chef who has lived in Tai­wan for more than 12 years and runs an In­dian restau­rant there,” he in­sisted.

Lin also in­formed that they have been work­ing with the travel trade for a long time and are un­der­tak­ing many ini­tia­tives for ed­u­cat­ing them. “We par­tic­i­pate at travel shows around the coun­try. We also con­ducted a six-city road­show this year. Be­sides, we also have an on­line train­ing pro­gramme through which agents can learn about Tai­wan,” he shared.

Since MiCE is also an im­por­tant seg­ment for Tai­wan, Lin shared that while or­gan­is­ing

road­shows, they bring a dif­fer­ent MiCE DMC ev­ery time with tra­di­tional DMCs for FIT. “We try and make a good pack­age of DMCs for In­dian tour op­er­a­tors. In fact, at the Delhi road­show, I have been told by one of the DMCs that a group of 435 pax is set to come to Tai­wan in Fe­bru­ary next year,” he in­formed.

While big MiCE move­ments from In­dia to Tai­wan are on the cards, di­rect con­nec­tiv­ity is lim­ited to the des­ti­na­tion. Lin shared, “Cur­rently, we only have China Air­lines op­er­at­ing thrice a week be­tween Delhi and Taipei. We are look­ing for than 6 lakh, a rea­son why air­lines can­not in­crease their fre­quen­cies. Un­der th­ese cir­cum­stances, we now co­op­er­ate with dif­fer­ent air­lines and tourism boards to have a twoc­ity or stop-over pro­gramme in Taipei. We are work­ing with Malaysian Air­lines, Cathay Scoot. I hope that the stopover and twin-city pro­gramme in­crease in the fu­ture.”

Trust HJ Lin Di­rec­tor Tai­wan Tourism Bureau

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