Nepal en­ters Tier-II cities

Hav­ing wit­nessed par­tic­i­pa­tion from over 700 trade part­ners, the eight-city Nepal Sales Mis­sion 2019 or­gan­ised by Nepal Tourism Board seeks to strengthen re­la­tion­ship with In­dian travel trade and gen­er­ate higher busi­ness for both the coun­tries.

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The In­dian travel trade has al­ready started re­al­is­ing Nepal is a ‘value for money des­ti­na­tion’. The coun­try is ‘home away from home’ for In­dian trav­ellers as they can travel in­ter­na­tional with do­mes­tic prepa­ra­tions

In an en­deav­our to tap the lu­cra­tive Tier II, III mar­kets and ed­u­cate the trade about its key of­fer­ings, Nepal Tourism Board (NTB) or­gan­ised road­shows in in Luc­know, Agra, Jaipur, Bhopal, In­dore, Kochi, Coim­bat­ore and Madu­rai. Nabin Pokharel, Man­ager— Mar­ket­ing & Pro­mo­tion, NTB said that In­dia is its most im­por­tant source mar­ket. “Nepal recorded a growth of 25.1 per cent in vis­i­tor ar­rivals from In­dia in 2017, at­tain­ing a re­mark­able surge over the pre­vi­ous year. 200,438 vis­i­tors from In­dia in 2017. This data ex­cludes the num­ber of In­dian tourists who trav­elled to Nepal via road,” he said.

With an ob­jec­tive of ed­u­cat­ing the travel trade about the coun­try, the sales mis­sion suc­cess­fully paved way for greater tourist move­ment from In­dia to Nepal. In each city, keen buy­ers were able to con­duct meet­ings with the Nepalese del­e­ga­tion, which in­cluded sev­eral pri­vate play­ers such as Apoorva Tours & Trav­els, Kath­mandu Hol­i­day Tours & Trav­els, Fish­tail Tours & Trav­els, Her­itage Tours & Trav­els and Out­door Ex­pe­di­tions.

On or­gan­is­ing the road­shows in Tier-II cities, Pokharel said, “The pur­chas­ing ca­pac­ity of ev­ery po­ten­tial In­dian trav­eller is in­creas­ingly on the rise. For this, we are look­ing to tap this mar­ket for the fu­ture growth of Nepalese tourism. We came to In­dia to com­mu­ni­cate to the In­dian travel trade about Nepal as the right choice for ev­ery kind of trav­eller where tourists can ex­pe­ri­ence lux­ury with na­ture-based tourism. We want to cre­ate aware­ness about the tourism of­fer­ings of the coun­try among po­ten­tial trav­ellers.”

Pokharel hopes that more and more In­dian trav­ellers will visit Nepal in the com­ing days af­ter the sales mis­sion. “We are ag­gres­sively pro­mot­ing Nepal in In­dia and the In­dian travel trade has al­ready started re­al­is­ing that the coun­try is a very good ‘value for money des­ti­na­tion’. Nepal is ‘home away from home’ for In­dian trav­ellers. An ad­van­tage for them here is that they can travel in­ter­na­tional with

do­mes­tic prepa­ra­tions.”

Bust­ing the myth that Nepal is only a good des­ti­na­tion for trekking and moun­taineer­ing ac­tiv­i­ties, he says, “Nepal is an all-sea­son des­ti­na­tion and very well known for na­ture-based, pil­grim­age and cul­tural tourism. There are cer­tain el­e­ments in Nepal can­not be found else­where as it is blessed with many en­riched trea­sures,” he fur­ther ex­plained.

To fur­ther pro­mote Nepal among global trav­ellers, the gov­ern­ment of Nepal and NTB along with all the travel trade part­ners of Nepal have

launched the cam­paign ‘Visit Nepal 2020’. The gov­ern­ment of Nepal is work­ing rig­or­ously to en­sure a suc­cess­ful tourism pe­riod till 2020. The tourism board has set a tar­get of achiev­ing two mil­lion tourist ar­rivals in 2020. Cur­rently, the coun­try sees nearly one mil­lion vis­i­tors an­nu­ally, and this is ex­pected to dou­ble as the board con­tin­ues pro­mot­ing the cam­paign.

By 2020, the gov­ern­ment plans to op­er­ate two new in­ter­na­tional air­ports - Pokhara and Lumbini - and in­tro­duce the Air­bus 330-200 to pro­vide air­line ser­vices to the grow­ing num­ber of tourists. The gov­ern­ment also plans to run Trib­hu­van In­ter­na­tional Air­port for an ad­di­tional three hours from the reg­u­lar 18 to en­sure con­tin­ued avail­abil­ity of

ser­vice to both in­com­ing and out­go­ing tourists.

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