TravTalk - India

Know the other France

Reunion Island Tourist Board has entered into an alliance with Atout France offices in South Africa, China and now India to promote the French region.

- Hazel Jain

After being present in the India market through representa­tion, Reunion Island Tourist Board will now operate in India through Sheetal Munshaw, Director, are delighted to showcase this very-different side of France to the India market. This is an initiative that has been led in three different countries – with Atout France in South Africa for the last three or four years, with Atout France in China since last year, and with Atout France in India since the end of 2018. We will now collaborat­e with them in a more focused manner to promote Réunion Island in India. We are going to kickstart this year with a four-city roadshow and this will happen in early April 2019 in New

Delhi, Mumbai, Bengaluru, and Chennai.” Munshaw visited Réunion Island this February to meet the team to discuss and strategise for the year and see what they would like to do in the various markets that Atout France India has agreed to work in. She adds, India and the visa-on-arrival facility for Indian passport holders for stays less than 15 days will work well with our market.” Speaking about Atout France, conducted a meeting between the Consul, VFS and ourselves along with the trade, which we do every year. This is basically to revisit the visa procedures. It was also a good opportunit­y for the new Consul in Mumbai to meet the trade.” getting ready for its annual B2B showcase, Rendez-vous en France, which will take place in Marseille from March 19-20, 2019, where 32 agents from India will travel to France. It will also conduct the third edition of its annual showcase in Mahabalipu­ram in September this year. Atout France is also working on launching its online training programme in 2019.

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 ??  ?? Sheetal Munshaw Director Atout France India
Sheetal Munshaw Director Atout France India
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