Learn more about Beijing culture
Beijing Tourism’s Global Distribution Partnership Program for agents will be an important focus area for the next few years. It will allow agents to get more support from the NTO in terms of destination training and familiarisation trips. Zou Weinan, Depu
Q What kind of numbers does Beijing receive from India?
The number of arrivals over the last few years has wavered We all know that the number of Indian outbound travel has increased rapidly in recent years, so this number is not ideal. We 2019 but we certainly hope that the number of Indian visitors to Beijing will continue to grow.
Q Is Beijing tourism looking at tapping tier cities in India?
Tourists from big cities such as Beijing, Shanghai and large proportion of tourists travelling from China to overseas. I think India should have the same situation. According to what we hear, Mumbai accounts for half of the Indian outbound market. Thus, we will start with developing cities like Mumbai and Delhi.
Q What are your focus areas for 2019 with respect to the India market?
As the capital of China, Beijing has great attractions for tourists. Beijing has received nearly 300 million tourists every year in recent years. However, the number of foreign tourists in proportion is not very large and we hope to increase the number of overseas tourists to Beijing. At the same time, Beijing also hopes that the consumption per person of tourists will increase. MiCE is one of the most important focus areas for us. However, all kind of travellers are welcome. At present, we do not know the Indian tourism market well but we hope that through our efforts, we can provide them with better services and attract more Indians to Beijing. We welcome suggestions and feedback from the Indian travel trade.
Q What kind of engagement do you want to do with the travel trade in India?
- nication we had during a travel to continue to participate in shows in the future. Moreover, - bution Partnership Program of Beijing Tourism last year and we hope more Indian travel agents will join the program. This project will be one of the most important tasks for the To become a partner, overseas tourism enterprises will have close cooperation with Beijing cultural and tourism Bureau, get more support like training and tour routes inspections. For Indian travel agents who are interested in participating in this programme, they can learn more through our website and sign up.
Q What new products are you looking to promote to Indian travellers?
Beijing will host the winter Olympics in 2022, so our latest product is about winter tourism – ice and snow tourism products. At the same time, Beijing has also launched products such as traditional Chinese medicine tourism, study tours and so on in recent years. Beijing has also for foreign visitors. There are seven world heritage sites in Beijing where tourists can feel the charm of ancient history as well as modern cities. There is a saying in China, ‘It is better to see once than to hear a hun tourists can come and see Beijing by themselves.