New campaign on the anvil
Mauritius Tourism Promotion Authority (MTPA) is all set to launch a new marketing campaign, which will target both metros and Tier-II cities.
For a long time now, India has been a major source market for the island nation important reservoir for us. growth of around 10 per cent on a yearly basis, and 2018 was a testimony to that,” said Arvind Bundhun, Director, Mauritius Tourism Promotion Authority (MTPA). This year is also crucial for MTPA, insisted Bundhun, adding that it is to be quite a competitive and challenging time for MTPA. centric and currently, there are many problems in Europe. Hence, our objective at MTPA is to divert this budget into emerging economies like India and China,”
Bundhun claimed that lot of effort has been put in by the private sector and by the government to encourage Indians to come to Mauritius. - and there are natural cultural ties that bind the two countries together. Secondly, Mauritius is not just a beach destination but also has other attributes that really trigger the Indian market,” he said. This year, MTPA is going to launch a massive visibility campaign —Where Else but Mauritius — inviting Indians to discover the island nation. massive visibility campaign in Mumbai and Delhi in March and April, respectively. After May, June, and July. Mauritius is a tour operating country and most of the business generated comes from tour operators. Hence, we try and participate in events to get closer to tour operators and support them, as well as share contacts to enhance the visibility of Mauritius. Also, in terms of accessibility, we are trying to do a lot of joint marketing campaigns with Air Mauritius and other airlines, and even targeting cities like Kolkata and Hyderabad,” Bundhun added. Claiming that Mauritius was different from other beach destinations, he concluded, rich cultural heritage, different cuisines, golf and sports.”