Get spe­cific, get spe­cialised

The In­dian out­bound mar­ket has grown phe­nom­e­nally in the past few years but agents haven’t both­ered to seg­re­gate it into clear-cut sec­tions. The traf­fic is mostly in gen­eral tours that cover sev­eral at­trac­tions. Are agents los­ing out on ex­tra busi­ness opp

TravTalk - India - - AGENTS -

In­der Raj Ah­luwalia

tours like sa­fari and trekking trails, golf, spa and well-be­ing, culi­nary, shop­ping tours, etc. But gen­eral tours are ad­ver­tised in their ad­ver­tise­ment cam­paigns and for re­turn on in­vest­ments, agents ad­ver­tise only gen­eral tours which sell more in num­bers. If agents start off­ser­ing spe­cial tours, they can be­come spe­cial­ists, which in turn will at­tract

The niche mar­ket of spe­cialised and se­lect a new niche. Re­cent evolv­ing trends have changed the travel distri­bu­tion land­scape. Cur­rently enor­mous amounts of data, sell­ers can look for­ward to per­son­al­is­ing of­fers for higher rev­enue gen­er­a­tion. Tourists are mo­ti­vated by the de­sire to go on hol­i­days and take part in a cur­rent in­ter­est or de­velop a new in­ter­est in a new or fa­mil­iar lo­ca­tion.

In­dian travel agents are adapt­ing to the need for spe­cial­i­sa­tion. Small agents in var­i­ous In­dian cities are now highly spe­cialised and seem to have got the pulse of the time. Their clients can al­ready and want to book their hol­i­days with those who are au­then­tic. As gen­er­al­ists, agents risk be­ing seen as a ‘Jack or Jill of all when one is spe­cialised, he is con­sid­ered travel mar­ket, such as hon­ey­moons, ski­ing or what­ever one is pas

The In­dian out­bound mar­ket is at a is grow­ing im­pres­sively, the time has come for agents to be­come more Although agents are of­fer­ing wildlife tours, we should look at di­ver­si­fy­ing ad­ven­ture ac­tiv­i­ties like div­ing. Most some­thing new. As travel agents, we have to be more fo­cused and

The rapidly grow­ing In­dian out­bound mar­ket is cre­at­ing its own pat­terns. One of them is the emer­gence of trav­ellers who are seek­ing some­thing spe­cial in their over­seas hol­i­days. This has re­sulted in the cre­ation and suc­cess of be­spoke hol­i­days to Ire­land that in­clude food and drink tours, lit­er­a­ture tours, whiskey trails, screen tourism trails, etc. As In­dian will do well to adapt and meet their re­quire­ments for spe­cialised hol­i­days. wine, golf or wit­ness­ing sport­ing events like cricket, ten­nis or foot­ball.

In­dian agents and tour op­er­a­tors are evolv­ing in tune with the In­dian travel in­dus­try which is now mov­ing to­wards spe­cial­i­sa­tion. This will be the way for­ward in the fu­ture. In re­cent times, one such as marathon tours, culi­nary tours, etc. Cer­tain tour op­er­a­tors are now carv cus­tomised tours re­volv­ing on ac­tiv­i­ties we have seen a de­mand for tours fo­cus­ing on au­to­mo­biles, beer and shop­ping. This new trend in the In­dian .

Travel agents need to be­come con­sul­tants. They need to charge for their ser­vices and pro­vide the best ser­vices and spe­cialised prod­ucts. This is rel­e­vant - ture. We have to cre­ate niche mar­kets and have thor­ough knowl­edge of the same. and sell spe­cial, tailor-made pack­ages fo­cus­ing on gas­tron­omy, golf, walk­ing tours, bi­cy­cle tours, her­itage tours, etc. Agents needs to change their old way of work­ing, move to newer pas­tures and not lose out on new earn­ings through new op­por­tu­ni­ties.

While the In­dian out­bound travel mar­ket has shown very im­pres­sive growth, the key to fu­ture busi­ness suc­cess will lie in agents be­com­ing a for­eign hol­i­day, the time has come for agents to fo­cus on spe­cific as­pects and pro­mote dif­fer­ent des­ti­na­tions keep­ing their unique­ness in mind. This could in­clude any­thing from the sea, golf, his­tory and her­itage or wildlife.

Chris­tine Mukharji Mar­ket Man­ager—In­dia,

San­jay Narula Vice Pres­i­dent, Travel Agents As­so­ci­a­tion of In­dia

Jy­oti Mayal Sec­re­tary Gen­eral, Travel Agents As­so­ci­a­tion of In­dia

Romit Theophilus Di­rec­tor—In­dia, Ger­man

Guldeep Singh Sahni Manag­ing Di­rec­tor Wel­don Tours & Trav­els

Beena Menon Rep­re­sen­ta­tive – In­dia, Tourism Ire­land

Par­mod Sahni Di­rec­tor, CRM Travel So­lu­tions

C P Sharma Manag­ing Di­rec­tor Nep­tune Travco

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