Ire­land wants share in In­dian pie

Rep­re­sen­ta­tives from es­tab­lished Ir­ish com­pa­nies show­cased the many of­fer­ings and at­trac­tions of Ire­land to In­dian trav­ellers at ded­i­cated events in Mum­bai and Delhi.

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To po­si­tion Ire­land as one of the most de­sir­able des­ti­na­tions for trav­ellers from In­dia, Tourism Ire­land or­gan­ised In­dia Sales Mis­sion 2019 in Mum­bai and Delhi for travel pro­fes­sion­als cur­rently sell­ing or those who have the po­ten­tial to sell the is­land des­ti­na­tion.

Speak­ing at the oc­ca­sion, Siob­han McManamy, Di­rec­tor of Mar­kets, Tourism Ire­land, said that they were com­mit­ted to grow­ing vis­i­tor num­bers to Ire­land from In­dia and that the sales mis­sion would play a sig num­bers. Dur­ing the work­shops, part­ners from Ire­land met around 200 key tour op­er­a­tors from the In­dian travel trade. Stress­ing on the grow­ing im­por­tance of the In­dian mar­ket for Tourism Ire­land, McManamy said that the is­land re­ceived around 38,000 vis­i­tors from In­dia in 2017. 15-20 per cent from the data cal­cu­lated from vis­its in 2018. 2019 as well. In­dian vis­i­tors are im­por­tant for us be­cause they travel through­out on their own and they are in­creas­ingly util­is­ing the self-drive ser­vice. They also travel, at times, dur­ing the off sea­son,” she said. Elab­o­rat­ing on the pref­er­ences of In­dian trav­ellers in Ire­land, re­ally like to dis­cover and get into the heart of Ire­land. They like to tour around. In­di­ans tra­di­tion­ally used to travel in groups but with chang­ing trends, we have seen a lot of FIT move­ment as well. They par­tic­u­larly like self-drive tours as we have a 2500-km coastal road on the Wild At­lantic Way and the Cause­way Coastal Route in North­ern Ire­land, con­sid­ered one of the best driving routes in the world. The cities of Dublin and Belfast are pop­u­lar for din­ing and shop­ping, among In­di­ans.” Re­cently, Ir­ish lo­ca­tions used helped draw huge num­bers to North­ern Ire­land. McManamy screen tourism around the world, we have part­nered with HBO. The pop­u­lar show is a big theme in In­dia and in our ef­fort to pro­mote it, we have set of 10 in­tri­cate doors hung across a va­ri­ety of lo­ca­tions in North­ern Ire­land, each telling also have a giant, me­dieval­style hand-wo­ven ta­pes­try, which tells the full story of the show from the be­gin­ning. We are also work­ing very closely for the up­com­ing cricket world cup that is go­ing to be held in the UK later this year.” Paul Carty, Manag­ing Di­rec­tor, also in In­dia to pro­mote the most vis­ited tourist at­trac­tion in Ire­land, which gets around 1.7 mil­lion tourists every year. He be­lieves that In­dia is a grow­ing or less, there will be a lot of In­di­ans trav­el­ling to Dublin to his­tory and her­itage. Tourism Ire­land has launched since 2011, known as ‘Fill cam­paign show­cases some of the less-vis­ited re­gions in The new video shows parts of the coun­try never seen be­fore hid­den gems and spread­ing the suc­cess of tourism through­out Ire­land,” said McManamy. To the de­light of In­dian trav­ellers, the Bri­tish Ir­ish visa scheme al­lows for travel to and around Ire­land and the UK on a sin­gle visa. The scheme al­lows vis­i­tors from In­dia to travel freely within Ire­land and the United King­dom us­ing ei­ther an Ir­ish or UK visa.

We have cre­ated ‘Doors of Thrones’, a set of 10 in­tri­cate doors hung across a va­ri­ety of lo­ca­tions in North­ern Ire­land, each telling the story of a Game of Thrones episode

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