TravTalk - India

Enhances product offering for trade

The company aims to touch ` 1,000 crore this year. It is currently getting ready to launch various promotions for the trade and is busy enhancing its product portfolio to make it more appealing for agents.

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Arzoo.com is on the cusp of a big change. A new management team is led by Parag Thakker, Managing Director, Arzoo.com. With a background in constructi­on, he wanted to diversify into a new business and was drawn to the immense potential that the Indian travel market holds. He forayed into the travel industry with his venture, Shree Mahalaxmi Vacations and buoyed by its success, he decided to take it to the next level by acquiring Arzoo.com. Drawing from his wealth of experience in the constructi­on industry, Thakker plans to build on Arzoo.com’s strong foundation and has set his sights on taking it to new heights. He is keen on Arzoo.com playing a part in stimulatin­g the growth of emerging travel regions in India.

Thakker says, “We have a registered agent base that is upwards of 100,000 and the awareness of brand Arzoo is quite high. Increasing our footprint in Tier-II and Tier-III cities is a priority right now. We are therefore expanding our sales team and the first phase will see us add atleast 200 sales staff across India.” His focus is on ensuring that every partner receives greater returns and unmatched services. Robust technology plays a key role in empowering agents but it is critical to implement it in a userfriend­ly and seamless manner. The company aims to touch

` 1,000 crore this year. “We’re currently launching many plans and promotions. We want our agents to benefit from low air fares, so we’ve taken the plunge into prepurchas­ed air tickets. Our product portfolio is being enhanced with a number of products that agents are eagerly awaiting such as fixed departures, domestic money transfer (DMT) and Utility payments, among others. In terms of expanding our agent base, IRCTC occupies a place of importance and we are introducin­g great new schemes for them. We’re happy to help power more digital payments through the Aadhaar Enabled Payment System (AEPS),” Thakker reveals. The company has also worked out special holiday packages to appeal to travellers who want to experience great holidays at affordable prices. It plans to add a host of new specialty offerings such as trendsetti­ng holiday packages, themed and specially curated tours that will help promote destinatio­ns that have much to discover in terms of photograph­y, thrill, adventure, etc.

We want our agents to benefit from low air fares, so we’ve taken the plunge into pre-purchased air tickets

 ??  ?? Parag Thakker Managing Director Arzoo.com
Parag Thakker Managing Director Arzoo.com

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