How tech­nol­ogy im­pacts avi­a­tion

Se­nior ex­ec­u­tives in In­dian avi­a­tion dis­cuss the role of tech­nol­ogy in max­imis­ing air­port ca­pac­ity to en­hance pas­sen­ger ex­pe­ri­ence at CAPA In­dia Avi­a­tion & Air­port Sum­mit in Delhi.

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Hav­ing re­ported more than 50 con­sec­u­tive months of dou­ble- digit traf­fic growth, In­dia is ex­pected to emerge as the world’s third largest avi­a­tion mar­ket within the next five years. Talk­ing about the chang­ing land­scape of air­line distri­bu­tion in In­dia, Chris Ramm, Vice Pres­i­dent— Asia Pacific, Trav­el­port, says, “Mo­bile con­tin­ues to be a top pri­or­ity for travel brands in 2019. 68 per cent of travel brands in­clud­ing travel agents and travel op­er­a­tors are plan­ning to in­vest in busi­ness in­tel­li­gence or pre­dic­tive an­a­lyt­ics in 2019 while 92 per cent said that hav­ing a mo­bile strat­egy is crit­i­cal to the suc­cess of their or­gan­i­sa­tion. 84 per cent of travel brands in­tend to

in­crease their in­vest­ment in mo­bile in 2019.” Ramm fur­ther stated that In­dia has the most dig­i­tallyad­vanced trav­ellers in the world ac­cord­ing to a Trav­el­port re­search. He men­tioned, “New Distri­bu­tion Ca­pa­bil­ity (NDC) pro­gramme is open to any third party, in­ter­me­di­ary, IT provider or non-IATA mem­ber and it al­lows an im­proved ca­pa­bil­ity for air­lines to re­tail and im­proved abil­ity to dis­trib­ute new prod­ucts and ser­vices to the in­di­rect chan­nel.”

On how IATA NDC is im­pact­ing the air­line distri­bu­tion land­scape in In­dia, Meenakshi Ma­lik, Ex­ec­u­tive Di­rec­tor—Com­mer­cial, Air In­dia, is also hope­ful for the by IATA. Ma­lik, adds, “To­day distri­bu­tion chan­nels are shift­ing their fo­cus to­wards pas­sen­gers. Ear­lier, air­lines used to de­cide and we had a GPS se­lec­tion and now the whole process evolves around what the pas­sen­ger needs. Un­der the Udaan scheme, we from re­mote ar­eas. With the lot of tech­nol­ogy com­ing in, things have be­come more user-friendly and ap­proach­able. The end-user has be­come the king now and push­ing an air­line to make the changes and move for­ward.”

Agree­ing on how new tech­nolo­gies are im­pact­ing air­line distri­bu­tion, Wil­liam Boul­ter, Chief Com­mer­cial Of­fi­cer, IndiGo, said, “The distri­bu­tion has changed a lot in 10 years. It is dif­fi­cult for LCCs to make a suc­cess of op­er­at­ing wide bod­ies be­cause they are not good at sell­ing pre­mium seats or cargo,” he adds.

Ac­cord­ing to Samyukth Srid­ha­ran, Pres­i­dent & COO, Clear­trip, the change in In­dia is pre­dom­i­nantly driven by cus­tomer adop­tion of tech­nol­ogy. “With a need to de­liver the best fo­cus on how cus­tomers are in­creas­ingly head­ing to­wards more tech­nol­ogy. The next thing should be when con­sum through voice. We need to think about how we can lever­age tech­nol­ogy to de­liver sim­ple so­lu­tions end-to-end,” he said.

Agree­ing on voice-ac­ti­vated book­ing tech­nol­ogy, Ma­lik adds, “It could be great for stim­u­lat­ing travel from the hin­ter­land of In­dia, where peo­ple may not be lit­er­ate, but they are mo­bile-savvy.”

Raj Sivakumar, SVP Net­work & Rev­enue Man­age­ment, Jet Air­ways, shares, “With air­lines as the sup­plier and GDS as ag­gre­ga­tor and other plat­forms such as travel man­age­ment com­pa­nies and OTAs, it’s a com­plex some way of in­creas­ing the pro­duc­tiv­ity.”

Wil­liam Boul­ter

Meenakshi Ma­lik

Chris Ramm

Samyukth Srid­ha­ran

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