En­riches the niche

Hav­ing recorded 1.6 mn In­dian ar­rivals in 2018, Tourism Au­thor­ity of Thai­land now ex­pects to achieve 2 mn ar­rivals in 2019 whilst em­pha­sis­ing on niche seg­ments from the mar­ket.

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Women trav­ellers, fam­i­lies and wed­dings are the niche seg­ments that TAT is set to fo­cus on in 2019. Tanes Pet­suwan, Deputy Gov­er­nor— Mar­ket­ing Com­mu­ni­ca­tion, TAT, claimed that the board from In­dia in 2018. “Last year we wel­comed 1.6 mil­lion In­di­ans to Thai­land, a growth of around 12 per cent. The mar­ket growth was about 63 per cent in De­cem­ber 2018 af­ter the visa fee waiver, which has now been ex­tended till April 2019. This was done af­ter the in­crease in num­bers of ar­rivals, not only from In­dia but from quar­ter of 2019 is ex­pected to record good num­bers. We have

tar­geted around 20 per cent in­crease from In­dia this year and are hope­ful of achiev­ing two mil­lion ar­rivals by the end of this year,” he said.

trav­ellers from In­dia, Isra Sta­panaseth, Di­rec­tor—New have big num­bers com­ing from fam­i­lies and niche mar­kets like wed­dings, leisure and even cor­po­rates. Go­ing for­ward, we will be fo­cus­ing on wed­dings too. We even have a mi­crosite www. con­sumer. Its app also of­fers in­for­ma­tion and ac­tiv­i­ties, and is linked to our so­cial me­dia plat­forms used for pub­lic­ity.”

Pet­suwan added, “As we will be go­ing niche, we will opt for po­ten­tial seg­men­ta­tion in­clud­ing women trav­ellers. As great ex­plor­ers, In­dian women are ed­u­cated and have a strong pur­chas­ing power. The sec­ond group is fam­ily trav­ellers as In­di­ans love trav­el­ling with their fam­i­lies. Thirdly, we will con­cen­trate on wed­dings and hon­ey­moons.”

With these seg­ments, TAT will not only be fo­cus­ing on cus­tom­ary spots like Bangkok, Phuket and Pat­taya but also in­tro­duce new des­ti­na­tions. Pet­suwan said, “We will not stop pro­mot­ing these three des­ti­na­tions as they are ex­tremely strong for In­di­ans. Be­sides, we will of­fer new des­ti­na­tions such as Chi­ang Rai, Ray­ong, Trat, Hua Hin and Sa­mut Songkhram.” Pet­suwan in­sisted that Thai­land has the per­fect in­fra­struc­ture and hos­pi­tal­ity to cater to In­dian wed­dings and con­fer­ences. He shared that the in­creased air con­nec­tiv­ity be­tween In­dia and Thai­land will also aid in the growth of all these seg­ments. “We work closely with at least 13 air­lines - land with around 307 weekly

TAT will or­gan­ise the Amaz­ing Thai­land road­show for Tier-II cities like Ahmed­abad, Pune, Am­rit­sar and Bhubaneswa­r.

Isra Sta­panaseth Tourism Au­thor­ity of Thai­land

Tanes Pet­suwan Deputy Gov­er­nor— Mar­ket­ing Com­mu­ni­ca­tion, TAT

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