Saudi Arabia: Open for tourists
While top leaders of India and Saudi Arabia sign an agreement to promote tourism between the two nations, we try and explore some of the lesser-known tourism offerings of the latter.
Al Ula, located in northwestern Saudi Arabia, man-made and natural heritage. The size of Belgium, this region contains a number of archaeological treasures and ancient sites, surrounded by breathtaking natural beauty - ties and entering a new space, Al Ula is similar to walking through civilizations and absorbing history, heritage, and culture at its best.
What to sell
Saudi Arabia has introduced renowned Al Ula heritage site. A festival like no other in a place like no other, Winter at step towards attracting tourists. Hosted by the residents of the region, the festival ran December 20, 2018 to February 23, 2019.
When to sell
With a promise of being back this year, the Winter at Tantora festival is slated to be held from December 2019 till March 2020. The ran for over ten weekends and was completely sold out. events, festival visitors were activities including premiere musical performances by musicians, a celebration of the winter planting season, weekly cultural events, and spectacular star gazing,” says Iman Al-Mutairi, Chief - mission of AlUla.
Why to sell
Developing a destination with the world and for the anchor event, Winter at Tantora received over 5,000 destination and over 30,000 drove to attend it. Foreign tourists from across the world visited, including Bollywood producers from India. Investing in tourism, Al Ula is visitors by 2021 and two million visitors by 2035.
Who to sell to
- rienced traveller. The destina to remember forever. Focusing on a psychographic marketing approach, the destination is targeting a personality type you want to be entertained, something new and out-of to do at Winter at Tantora that adds Al-Mutairi.
- ence for travellers, packages for the festival range from the visa fee, airline ticket, accommodation, food, and sightseeing.
The Royal Commission of AlUla was established more than a year ago to preserve the heritage and develop tourism. With tourism being very new to the country, the global partnerships focused on art, culture, heritage, and nature. For the Winter at Tantora festival, online visas were issued to tourists. Al Ula is focused on further developing opportunities for Bollywood collaborations and for hosting Indian weddings.
Iman Al-Mutairi Royal Commission of Al Ula