New ad­ven­tures to watch out for

Con­tent, so­cial me­dia mar­ket­ing and pro­mo­tion of new des­ti­na­tions and ac­tiv­i­ties are all that is go­ing to drive South African Tourism in its en­deav­our to im­merse the In­dian trav­eller.

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South African Tourism multi-city road­show in Delhi, Mum­bai, Chen­nai and Kolkata to pro­vide trade part­ners from In­dia and South Africa an in­no­va­tive op­por­tu­nity to in­ter­act with each other and dis­cuss pop­u­lar des­ti­na­tions and ac­tiv­i­ties that South Africa has to of­fer to the the im­por­tance of the In­dia mar­ket, Neliswa Nkani, Hub Head—Mid­dle East, In­dia and South­east Asia, South African Tourism (SAT), said, - dress, the Pres­i­dent of South Africa who was in In­dia for the Repub­lic Day cel­e­bra­tions made a pro­found an­nounce­ment, stat­ing that the growth for South Africa will come from In­dia. It has given me a di­rec­tion to fo­cus on In­dia

and at­tract In­dian trav­ellers by way of unique of­fer­ings from a value propo­si­tion per­spec­tive,” she said. High­light­ing the com­mon love for cricket of both the na­tions, Nkani added, pop­u­lar­ity of cricket in In­dia, we are now look­ing at a cen­tury from here. We closed 2018 with 98,000 In­dian ar­rivals. Achiev­ing 100,000 ar­rivals from here will be a mod­est growth. I be­lieve in this mar­ket and I value it be­cause of the love it has for South Africa. With over 3000 ac­tiv­i­ties, In­dian trav­ellers are the largest ad­ven­ture con­sumers in South Africa out­side South Africa.” Nkani is very hope­ful about 2019, es­pe­cially with the im­mense sup­port from both the In­dian trade and me­dia. so­cial me­dia drive in terms of show­cas­ing South Africa with now go­ing to lay em­pha­sis on pro­vid­ing new of­fer­ings and new re­gions for In­dian trav­ellers. We are go­ing to in­tro­duce Dur­ban, Port Elizabeth, as ad­ven­ture des­ti­na­tions,” she shared. Nkani is go­ing to con­cen­trate on the kind of con­tent they pro­vide whilst de­pict­ing the coun­try through the eyes of learnt that this mar­ket is driven. Three core fac­tors for us would be con­tent man­age­ment and in­te­gra­tion, so­cial me­dia drive, new re­gion host­ings and in­tro­duc­tion, as well as new ac­tiv­i­ties. We also re­alised that there is a lot of in­ter­est in South Africa as a wed­dding des­ti­na­tion due to its affordabil­ity. I al­ways make the anal­ogy—the ru­pee to the dol­lar is 72 while the ru­pee to the rand is 5. Num­bers, Di­rect con­nec­tiv­ity re­mains a prob­lem be­tween In­dia and South Africa. Nkani be­lieves that this is­sue too who was re­cently in In­dia, made an an­nounce­ment that South African Air­ways will soon start di­rect op­er­a­tions be­tween the two coun­tries. From where I come, when the high­est au­thor­ity speaks, we nor­mally de­liver. He has sent a mes­sage to South African ef­fect will not only be on leisure but also on MiCE, which con­trib­utes to 28 per cent of our to­tal travel con­tri­bu­tion,” she claimed. On eas­ing the visa regime, Nkani said that while the em­bassy is do­ing its part, SAT along with its con­sular ser­vices has started a process of pre-ap­prov­ing the top two op­er­a­tors that are strate­gic col­lab­o­ra­tion we have with our em­bassy as well as our con­sulates, we are able to tell the top months when visas are is­sued and top two op­er­a­tors who are mov­ing the visas. With this, we give pri­or­ity to those who give us num­bers so that their busi­ness can grow. There is al­ways a value chain. If the tour op­er­a­tors are able to get the visa out faster, they are able to then get more clients into the sys­tem. The sys­tem then churns out more peo­ple for us in terms of ar­rivals,” she con­cluded.

We are now look­ing at a cen­tury from In­dia. We closed 2018 with 98,000 In­dian ar­rivals. Achiev­ing 100,000 ar­rivals from here will be a mod­est growth

Neliswa Nkani Hub Head—Mid­dle East, In­dia and South­east Asia, South African Tourism (SAT)

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