The bur­geon­ing events mar­ket

With In­dia be­com­ing a cho­sen des­ti­na­tion for MiCE and with in­creas­ing glob­al­i­sa­tion, In­ter­Con­ti­nen­tal Ho­tels Group is now set to fo­cus on the MiCE and wed­ding seg­ments from this mar­ket for their prop­er­ties in the coun­try and out­side.

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T In­dia mar­ket for In­ter­Con­ti­nen­tal Ho­tels Group (IHG) is re­in­forced by its an­nual show­case in the coun­try. Ryan Mor­ris, Di­rec­tor Re­gional Sales—Mid­dle East, Africa and In­dia, IHG ex­plained, “In­dia is a grow­ing mar­ket for all the ho­tel com­pa­nies. We bring the world to­gether in In­dia at IHG Show­case so that they can meet lo­cal buy­ers and un­der­stand the mar­ket re­quire­ments. We want to add value to In­dian buy­ers in the mar­ket for which it’s im­por­tant for us to get fa­mil­iarised with their buy­ing habits and thereby get closer to the buy­ers,” he said.

Around 40 ho­tels from across the world were present at the event held at The Hol­i­day Inn Ae­roc­ity, New Delhi. “Ho­tels from Europe, Mid­dle East, Africa, South­east Asia as well as some rep­re­sen­ta­tives from Amer­ica par­tic­i­pated at the event. Peo­ple have ex­ten­sively in­vested in the mar­ket and we al­ways try and get new blood into the mar­ket who want to in­vest in the mar­ket. The re­sponse has been over­whelm­ing in all the cities, right from Ben­galuru, Delhi and Mum­bai. Those who want to dis­cover In­dia while want­ing the safety as­so­ci­ated with the brand, can ex­pe­ri­ence it at mul­ti­ple prop­er­ties across the coun­try,” said Mor­ris.

Mor­ris em­pha­sised that wed­dings is a big sec­tor in In­dia. “A lot of out­bound travel takes place for In­dian wed­dings be­cause trav­ellers are look­ing for ex­pe­ri­en­tial ways to celebrate their nup­tials that quite of­ten in­cludes new lo­ca­tions. Our ban­quet­ing space al­lows for the typ­i­cal In­dian wed­ding. How­ever, for out­bound wed­dings, we want to make fam­ily travel easy and se­cure when peo­ple are trav­el­ling far away. A lot of em­pha­sis is laid on peo­ple who sup­port wed­ding ac­tiv­i­ties,” he shared.

Cor­po­rate busi­ness is one of the main­stays for IHG’s busi­ness. Mor­ris said, “Cor­po­rate isn’t just about busi­ness trav­ellers but also for a gamut of rea­sons in­clud­ing prod­uct launches, among many oth­ers. Cor­po­rate is all about peo­ple be­ing away from home on busi­ness and look­ing for a home away from home. To­day, it’s not just about com­fort but also ease of use, good Wi-Fi, easy check-in, and seam­less check-out.” He claimed that IHG has in­vested in In­dia with a semiown­er­ship model. “We have taken on 10 Hol­i­day Inn Ex­press prop­er­ties in the mar­ket. Our main brand Hol­i­day Inn is also present in In­dia with the ho­tel. Crowne Plaza is a grow­ing brand in the mar­ket. We have started to work closely with the own­ers and give them a great re­turn. We also want to be closer to trav­ellers and for the lo­cal trav­ellers,” he shared.

Set­ting a ro­bust tar­get in 2019, he said, “We en­joyed strong growth in the cor­po­rate and MiCE busi­ness in 2018. We are look­ing to wit­ness the same this year with a dou­bledigit growth. In fact, here we break­ing new grounds be­cause as the In­dian econ­omy ma­tures, so does the In­dian trav­eller. We have to con­stantly to en­sure that peo­ple en­joy their stay with us whilst want­ing to come back to IHG.”

With a strong growth in MiCE busi­ness in 2018, we are look­ing to achieve the same this year with a dou­ble-digit growth

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