Robinville woos Indians
Representing European countries, regions and organisations in the Indian subcontinent since 2009, Robinville has added products and services to its existing portfolio to offer attractive packages across India.
With a growing demand for outbound tourism especially towards Central and Eastern Europe, Robinville has pledged to curate, build and grow its business with new products and services to its clients. Ishwinder Maddh, Managing Director, Robinville feels that after getting a high number of repeat clients, it has become the company’s responsibility to constantly learn, innovate and identify, whether they be destinations, hotels, attractions, experiences or even food.
“As of 2019, we are now representing the Salzkammergut region. We are now able to offer companies skiing and snowboarding packages, cog railways – St Wolfgang, cable cars and many more attractions. With over 70 lakes across the region, we can now also offer several boating activities. Additionally, with an increasing demand for experiencing different cultures, Robinville has signed with Vienna Mozart Orchestra and Tyrolean Folklore Show as its GSA in India to truly immerse the outbound traveller in the Austrian culture,” he informed. Talking about growth and success in the last one year, Maddh said that 2018 was an exceptional year for Robinville. “We had the benevolent opportunity to represent Central and Eastern European regions. Austria was the key market for us and we superseded our client’s targets. We also discovered the hidden gems across Innsbruck, Austria and began to offer attractive packages across India. Our recent representation of the Innsbruck tourism board has enabled Innsbruck to see growth of more than 50 per cent over the past four months,” he added. In an endeavour to boost the demand of Indian tourists across the Central and Eastern European regions, Robinville’s marketing plan is to harness the power of social media marketing to promote its partners products and services across India. Maddh said, “We will exposure, where the goal is content that relates to our partners’ businesses and whose audience would be interested in their offerings.” Robinville has also announced to create a new vertical called Robinville Productions to focus locations as well as creating international productions across Europe, targeted towards the Indian market. The company is also expanding into the region of Graz in Austria titled the ‘Cultural Capital of Europe’. Robinville will soon start offering skiing in Zell am See - Kaprun, Schladming - Dachstein region, Stubai Glacier Innsbruck and its holiday villages. This means that the Indian traveller will get to experience perfectly-groomed ski pistes, free-ride routes and fun slopes for everyone while being a cheaper alternative compared to other winter sport destinations, claimed Maddh. The winter adventure sports sector has been rapidly growing in new directions as it adapts to new consumer patterns and behaviours. “It is no longer just about skiing or snowboarding but a lot more that makes up the entire winter experience. The average Indian traveller is also beginning to jump on this bandwagon and engage in completely new experiences. Austria, one of the market leaders in winter sports, has seen an increase in terms of Indian travellers coming to experience numerous winter sports and activities,” he concluded.
Our recent representation of the Innsbruck tourism board has enabled Innsbruck to see growth of more than 50 per cent over the past four months
Ishwinder Maddh Managing Director Robinville