Luring business travellers
Effotel Hotel by Sayaji, Gurugram does not fail to impress guests with its efforts to create unforgettable experiences.
Situated right opposite a newly-opened mall, Effotel Gurugram by Sayaji has the distinction of being located near the metro station, hospital, eating joints and amusement park, all at a walking distance. Adding another feather in its crown, Abhishek Narain, General Manager, Effotel Hotel by Sayaji, Gurugram informs that the hotel has been completely refurbished recently.
“We are looking to target weddings and corporate events at the hotel. The competition is never ending with the growing number of hotels in the NCR it with our past, present and future connections, we are looking to do better than our competitors,” said Narain. The hotel is looking to attract business travellers essentially. “We want to promote ourselves among the corporates and the travel agents with an approach to focus on MiCE events. We are also looking forward to welcome the niche clientele including expats along with our regular F&B clients,” he mentioned. Besides providing accommodation with 50 spacious rooms, the hotel is equipped with facilities and services to host weddings, events, seminars, meetings and conferences at the refurbished banquet space with a total capacity of 250 pax along with a 200 sq ft board room. Talking about the hotel’s current marketing and promotional plans, Narain said that he wants to make the hotel visible online. “We would like to plan in a way that our hotel is easily searchable online; we would do remarketing time and again with an appropriate budget for promotion. We want to target the right audience for which we are looking to introduce incentives, memberships and customer loyalty programmes. Most important would be to market the location,” he added. The Indian hospitality Industry boomed at one point of time but Narain believes that the government’s tax policies for hotels, among others, have been a roadblock to growth.