Lur­ing busi­ness trav­ellers

Ef­fo­tel Ho­tel by Sayaji, Gu­ru­gram does not fail to im­press guests with its ef­forts to cre­ate un­for­get­table ex­pe­ri­ences.

TravTalk - India - - NEWS - TT Bureau

Si­t­u­ated right op­po­site a newly-opened mall, Ef­fo­tel Gu­ru­gram by Sayaji has the dis­tinc­tion of be­ing lo­cated near the metro sta­tion, hos­pi­tal, eat­ing joints and amuse­ment park, all at a walk­ing dis­tance. Adding an­other feather in its crown, Ab­hishek Narain, Gen­eral Man­ager, Ef­fo­tel Ho­tel by Sayaji, Gu­ru­gram in­forms that the ho­tel has been com­pletely re­fur­bished re­cently.

“We are look­ing to tar­get wed­dings and cor­po­rate events at the ho­tel. The com­pe­ti­tion is never end­ing with the grow­ing num­ber of ho­tels in the NCR it with our past, present and fu­ture con­nec­tions, we are look­ing to do bet­ter than our com­peti­tors,” said Narain. The ho­tel is look­ing to at­tract busi­ness trav­ellers es­sen­tially. “We want to pro­mote our­selves among the cor­po­rates and the travel agents with an ap­proach to fo­cus on MiCE events. We are also look­ing for­ward to wel­come the niche clien­tele in­clud­ing ex­pats along with our reg­u­lar F&B clients,” he men­tioned. Be­sides pro­vid­ing ac­com­mo­da­tion with 50 spa­cious rooms, the ho­tel is equipped with fa­cil­i­ties and ser­vices to host wed­dings, events, sem­i­nars, meet­ings and con­fer­ences at the re­fur­bished ban­quet space with a to­tal ca­pac­ity of 250 pax along with a 200 sq ft board room. Talk­ing about the ho­tel’s cur­rent mar­ket­ing and pro­mo­tional plans, Narain said that he wants to make the ho­tel vis­i­ble on­line. “We would like to plan in a way that our ho­tel is eas­ily search­able on­line; we would do re­mar­ket­ing time and again with an ap­pro­pri­ate bud­get for pro­mo­tion. We want to tar­get the right au­di­ence for which we are look­ing to in­tro­duce in­cen­tives, mem­ber­ships and cus­tomer loy­alty pro­grammes. Most im­por­tant would be to mar­ket the lo­ca­tion,” he added. The In­dian hos­pi­tal­ity In­dus­try boomed at one point of time but Narain be­lieves that the gov­ern­ment’s tax poli­cies for ho­tels, among oth­ers, have been a road­block to growth.

Ab­hishek Narain Gen­eral Man­ager Ef­fo­tel Ho­tel by Sayaji

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